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What it’s like to blast up the Goodwood rally stage in a Subaru rally car

Chichester, U.K. — “YouÂ’re not supposed to drive at the marshal,” quipped a young woman dressed head-to-toe in the official Goodwood Festival of Speed white marshalÂ’s uniform. She smiled wryly at 17-year-old Oliver Solberg in the driverÂ’s seat, only half-joking about his rather enthusiastic approach to the starting line. I sat pinned into the Subaru WRX STIÂ’s Recaro bucket seat on my side, mentally preparing myself for the madness that was to come. Solberg waits for the go ahead to launch, then he begins stabbing the accelerator pedal aggressively. Brap, brap, brap – the acrid smell of burning rubber fills the cabin as the Subaru zings to the first corner. The car leans as Solberg flicks it in — itÂ’s tricky as the pavement transitions to gravel mid-corner, so grip is hard to come by here. The abused hay bales on the outside of the corner attest to that. Before we started off, Solberg told me the tires were too warm from previous runs. “I wonÂ’t be able to push,” Solberg said matter of fact-like. Taking it easy isnÂ’t a Solberg trait, though, and I learned that quickly. Perhaps the Goodwood Forest Rally Stage isnÂ’t what you think of when someone mentions the British motoring event. Instead, you picture hay bales lining a picturesque driveway with fancy people in hats drinking champagne and cheering at the jaw-dropping, ear-piercing metal racing by them. The rally stage is not this. In fact, IÂ’d wager to say itÂ’s the complete opposite of the traditional hill climb. Dirt and dust fill the air and lungs. ThereÂ’s a fair bit of hiking on uneven ground involved for spectators. Drivers lose control of their vintage rally cars and smash them into things. Hell, thereÂ’s even a jump. Subaru brought us here specifically for us to experience what going up the rally stage in its new STI rally car felt like with a proper racing driver behind the wheel, and boy are we glad to have done it. The 17-year-old son of rally legend Petter Solberg may not seem like the pro driver youÂ’d expect, but racing drivers seem to be getting younger and younger these days. Just look at the success that Max Verstappen has enjoyed in Formula 1 since he began. His father was a Formula 1 racing driver before him, and Oliver is similarly pursuing the same career as his father. “I always dreamed of driving rally cars,” Oliver Solberg said while gathered among media at Goodwood. He certainly enjoys racing up the rally stage, too. “ItÂ’s very, very technical.

Subaru mulling three-row utility, upscale versions of existing models

Subaru was one of few automakers whose sales actually picked up during the recent recession. But now that auto sales are back on track (and expected to hit pre-recession numbers this year), Subaru is trying to come up with new products to fill voids in its current lineup. Wards Auto had a chance to talk to Subaru's director-product manager Ken Lin, who indicated that the automaker is planning to introduce new models this year that will help it attract new buyers without alienating current ones.
The biggest void, of course, is a competitive three-row crossover, a role the Tribeca does not fill in one a very popular segment. Lin said that while there's no current plan to kill off the Tribeca, Subaru is looking at creating a larger three-row CUV with more interior space. In addition to to something big, Subaru is getting ready to bring its customers more luxury with new touring models, but does not anticipate going toe-to-toe with Mercedes-Benz or BMW.
By the end of this year, Subaru will be introducing a new hybrid model, although we don't yet know on which model it will be based. What we do seem to know is that the car will get its power from a nickel metal hydride battery rather than a more modern lithium-ion pack for the sake of simplicity. Finally, Lin mentioned a new product being brought into the sports car segment, but while the article takes this as a hint toward a possible BRZ Turbo, it could also be a reference to the next generation of the WRX and WRX STI.

Subaru to drop industrial products, focus on making cars

Subaru, the company formerly known as Fuji Heavy Industries, said Monday it is ceasing production of its industrial products after more than 60 years in order to focus on its core automotive business. The change was effective Sept. 30. "By concentrating management resources on Subaru's core automotive business, the company will further reinforce its business structure in the aim of substantially enhancing the Subaru brand and achieving even greater sustainable growth," the company said in a statement. The move appears to mark the culmination of a steady retrenchment from its industrial business. Fuji Heavy Industries Ltd. last year announced it was changing its name to Subaru Corp. in order to strengthen the brand and focus on its core automotive and aerospace business. It also moved to integrate its Industrial Products Company within Subaru's automotive business effective Oct. 1, 2016. Subaru is a Japanese name for the Pleiades star cluster, and it symbolizes the six companies that merged to form Fuji Heavy Industries in 1953. Subaru's aerospace division is a contractor for the Japan Defense Agency. The automaker's industrial products business began in 1951 when its former Omiya Fuji Industries Co. Ltd. began production of the 540 cc M6 engine. Subaru says its Industrial Products Co. Ltd. affiliate will continue to handle after-sales service of Subaru-built generators, pumps and engines used in construction, agriculture and industrial equipment. The company also says it will cease manufacturing engines for installation in other vehicles as supply contracts expire. Meanwhile, Subaru is busy reorganizing its plant in Lafayette, Ind., to begin production of the Ascent, a three-row, eight-passenger crossover based on its Viziv-7 concept that debuted late last year. Related Video: