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Subaru suing CA dealership for alleged false customer surveys

Whenever you buy a new car from a dealer these days or sometimes even go in for service, you can expect to fill out a customer satisfaction survey at some point down the road. The responses are actually quite important to showrooms because automakers require the businesses to keep things at a certain level or face penalties. However, a Subaru dealer allegedly found a way to game that system, at least briefly, and now the Subaru of America has filed a lawsuit in US District Court for breach of contract. South Coast Subaru in Costa Mesa, CA, reportedly falsified 224 customer satisfaction questionnaires in 2014, according to Automotive News. The scheme wasn't that hard to figure out, though. All of the faked surveys were allegedly submitted through the IP address of an Acura showroom managed by the same dealer. Under normal circumstances when someone buys a Subaru, the dealer is supposed to collect the customer's email address and submit it to the automaker. However, South Coast allegedly presented false addresses, and then managers had employees fill the forms out during lunch. Subaru claimed in the suit that by doing this the dealer harmed the company's product reputation and its goodwill among customers. "Defendants prevented Subaru from discovering the actual customer satisfaction level of Subaru retail customers at South Coast Subaru by providing sham customer surveys to [Subaru]," the complaint said, according to Automotive News. Related Video:

Will more efficient tech mean higher prices for Subaru?

If the latest ruling by the California Air Resources Board holds, then Subaru at least must build a plug-in hybrid in the coming years to comply with the Golden State's regulations. Fuel economy looks to improve across the board for the brand, though, thanks to $780 million going into the development of cleaner powertrains for this fiscal year alone. However, buyers might have to pay more for a Subie in the future after this boost in green spending. "Related costs are going up more than expected, bringing the profit margin downward," Fuji Heavy Industries President Yasuyuki Yoshinaga said to the Nihon Keizai newspaper in Japan, according to Automotive News. "We are a small company. We do not benefit as much from economy of scale as bigger companies, so we will have to make up for the increased costs by raising our brand value." At the moment, Subaru's electrified lineup in the US comprises just the XV Crosstrek Hybrid, but the company is reportedly planning to add more. Plus, Subie also wants to make its internal combustion engines more efficient. According to Automotive News, all of the brand's mills are getting direct injection by 2016, and cylinder deactivation and lean combustion cycles are on track for 2020. Earlier rumors also suggested that the automaker might bring the turbocharged four-cylinder boxer to more products, as well. While these more efficient models might cost more, Subaru must carefully maintain the balancing act of introducing the technology and keeping sales growing. As of May 2015, the brand had 42 straight months of year-over-year growth in the US and had record sales in the country last year. The company has already decided to significantly boost production capacity at its Indiana factory in hopes of keeping the good times rolling.

2015 Subaru Impreza gets visual tweaks, added refinement

While our love for the Subaru Impreza is mostly reserved for its turbocharged WRX and STI models, there's still a fully competent, well-rounded package in the base model, now in its fourth generation. In order to keep it competitive, Subaru has given the Impreza a light refresh for the 2015 model year, and while the car hasn't changed much mechanically, there are a number of thoughtful updates in store for the revised model.
Most noticeably, the front end has been touched up, with a revised lower fascia that's a bit more aggressive than before, nicely incorporating foglamps on higher-end models. Around back, not much has changed, though there's a new lip spoiler on sedan models to improve aerodynamics. Inside, a new infotainment system is available, with a seven-inch color touchscreen, and Subaru's EyeSight driver assistance package can now be had on the Limited models. There's also an updated instrument cluster with an LCD color display, new door and shifter trim, a standard rearview camera, and a few tuning enhancements that allow for a quieter ride, according to Subaru's release.
Under the hood is the same 2.0-liter boxer four-cylinder engine as before, with 148 horsepower on tap, mated to either a five-speed manual or continuously variable transmission. Subaru notes that there's a quicker ratio for the electronic power-assisted steering (that's a good thing), and reminds us that the Impreza is still pretty fuel-efficient considering its standard all-wheel drive, able to achieve 28 miles per gallon in the city, 37 mpg highway and 31 mpg combined.