2008 Subaru Impreza Wrx Sti Wagon 4-door 2.5l on 2040-cars

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Will more efficient tech mean higher prices for Subaru?

If the latest ruling by the California Air Resources Board holds, then Subaru at least must build a plug-in hybrid in the coming years to comply with the Golden State's regulations. Fuel economy looks to improve across the board for the brand, though, thanks to $780 million going into the development of cleaner powertrains for this fiscal year alone. However, buyers might have to pay more for a Subie in the future after this boost in green spending. "Related costs are going up more than expected, bringing the profit margin downward," Fuji Heavy Industries President Yasuyuki Yoshinaga said to the Nihon Keizai newspaper in Japan, according to Automotive News. "We are a small company. We do not benefit as much from economy of scale as bigger companies, so we will have to make up for the increased costs by raising our brand value." At the moment, Subaru's electrified lineup in the US comprises just the XV Crosstrek Hybrid, but the company is reportedly planning to add more. Plus, Subie also wants to make its internal combustion engines more efficient. According to Automotive News, all of the brand's mills are getting direct injection by 2016, and cylinder deactivation and lean combustion cycles are on track for 2020. Earlier rumors also suggested that the automaker might bring the turbocharged four-cylinder boxer to more products, as well. While these more efficient models might cost more, Subaru must carefully maintain the balancing act of introducing the technology and keeping sales growing. As of May 2015, the brand had 42 straight months of year-over-year growth in the US and had record sales in the country last year. The company has already decided to significantly boost production capacity at its Indiana factory in hopes of keeping the good times rolling.

2016 Subaru BRZ Series.HyperBlue Quick Spin

On its own, there's not much to "review" about the Subaru BRZ's new Series.HyperBlue trim. Limited to just 500 units, the coupe wears a new shade of blue, its 17-inch wheels and exterior badges are painted black, and inside, the HyperBlue color carries over to the accent stitching and logos on the seats. I love – no, love – this color. If you're a fan of the BRZ, like cool blues, and are thinking of picking up a 2016 model year example, this is the one to get. Plus, this car doesn't have all that bolted-on visual stuff from last year's Series.Blue. HyperBlue aside, it's the same BRZ it's always been. Yes, Subaru's updated Starlink infotainment system is now available, and there's a frameless rearview mirror inside the cabin. That's about it in terms of 2016 model year updates. But it's still worth revisiting. I've driven the BRZ at home in Detroit, and it's lovely. It's got a great chassis, it uses rear-wheel drive, and it's powerful enough to have lots of fun at legal speeds. (Seriously, why does everyone keep complaining about "only" 200 horsepower? That's plenty for this lightweight.) But until now, I've never had the chance to experience this coupe on a truly great road. So during a recent trip to southern California, I took a jaunt out to Angeles Crest Highway for a day of HyperBlue antics. On the right road, this car is even more charming than I remember. Driving Notes I think the reason why some people complain about a supposed lack of power is because they aren't driving it correctly. Peak horsepower arrives at 7,000 rpm, and the full 151 pound-feet of torque is delivered at 6,400 rpm. So for spirited driving, don't even bother revving below 3,500 rpm. No, it's not the best sounding engine (what naturally aspirated flat-four is?), but don't let the noise fool you. Keep the 2.0-liter boxer on boil, and you'll find salvation in this 200-hp mill. To me, the BRZ's steering feel is second only to the Mazda Miata. The car's lightness is accurately communicated through the wheel, but it's direct, nicely weighted, and never void of feedback. Combined with a firm, balanced chassis, you get a great sense of what all four wheels are doing at any given time. Grip level and weight distribution is easy to sense while cornering, making it easier to push the car harder and harder. The tail steps out a smidge, and you know exactly how much corrective input to give. I love a car that works so seamlessly with the driver.

Next Subaru WRX and STI to go sedan only; reveal headed for LA

After a serious bit of teasing at the 2013 New York Auto Show, Subaru might be finally preparing to pull the sheets off of the production versions of the new WRX and STI. The venue, according to Automotive News, will be the 2013 Los Angeles Auto Show in November. Besides that tasty bit of info, AN has a number of other interesting ideas about the 2015 WRX.
If you've been a fan of the five-door bodystyle, don't read this - the next WRX and STI will reportedly go four-door only. We've already seen the latter's whopping great wing, a tradition we're happy to see soldering on for next-gen car. According to the AN report, power figures to be around 265 horsepower from a 2.5-liter, turbocharged, flat-four engine.
Los Angeles is still quite far off, so expect to hear more rumblings about a production WRX or STI in the coming weeks. Take a look above for our most recent batch of spy photos, and then hop down below for some images of the stunning WRX Concept that was shown at New York.