2008 Subaru I on 2040-cars

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The super-sized Atlas isn't the three-row VW should build

In the late '50s and early '60s the Volkswagen Beetle wasn't ubiquitous in my hometown of Lincoln, Nebraska, but it came pretty damn close. Fords and Chevys dominated, but beyond the occasional MG, Triumph, or Renault the import scene was essentially a VW scene. When my folks finally pulled the trigger on a second car they bought a Beetle, and that shopping process was my first exposure to a Volkswagen showroom. For our family VW love wasn't a cult, but our '66 model spoke – as did all Volkswagens and most imports at the time – of a return to common sense in your transportation choice. As VW's own marketing so wonderfully communicated, you didn't need big fins or annual model changes to go grab that carton of milk. Or, for that matter, to grab a week's worth of family holiday. In the wretched excess that was most of Motown at the time, the Beetle, Combi, Squareback, and even Karmann Ghia spoke to a minimal – but never plain – take on transportation as personal expression. Fifty years after that initial Beetle exposure, and as a fan of imports for what I believe to be all of the right reasons, the introduction of Volkswagen's Atlas to the world market is akin to a sociological gut punch. How is it that a brand whose modus operandi was to be the anti-Detroit could find itself warmly embracing Detroit and the excess it has historically embodied? Don't tell me it's because VW's Americanization of the Passat is going so well. To be fair, the domestic do-over of import brands didn't begin with the new Atlas crossover. Imports have been growing fat almost as long as Americans have, and it's a global trend. An early 911 is a veritable wisp when compared to its current counterpart, which constitutes – coincidentally – a 50-year gestation. In comparing today's BMW 3 Series to its' '77 predecessor, I see a 5 Series footprint. And how did four adults go to lunch in the early 3 Series? It is so much smaller than what we've become accustomed to today; the current 2 Series is more substantial. My empty-nester-view of three-row crossovers is true for most shoppers: If you need three rows of passenger capacity no more than two or three times a year – and most don't – rent it forgawdsake. If you do need the space more often, consider a minivan, which goes about its three-row mission with far more utility (and humility) than any SUV.

Subaru BRZ STI teasers added to Japanese website

Coming Soon. With those two words, Subaru has officially dropped a confirmation bomb on our expectations for a higher performance version of the much-loved BRZ coupe, known, of course, as the Subaru BRZ STI. Two teaser images are being shown on the Japanese web-side home of STI along with the promise of 'coming soon,' and there's also a rather lovely looking set of twisty roads with the words 'Purity of Handling.'
There's not much we can glean from the two teaser images, but we're expecting an aggressive body package to go along with a significant increase in horsepower from the BRZ STI. We're also not totally clear on what 'coming soon' really means - the auto show season will be kicking off in full swing this fall, and we wouldn't be surprised to see a debut in Los Angeles. That said, you'll know more just as soon as we do.

Subaru XV Crosstrek gets special edition model, retina-searing paint

It's not going to be hard to spot the buyers of the upcoming 2015 Subaru XV Crosstrek Special Edition driving around town thanks to the model's exclusive, blazing Sunrise Yellow paint. But you can think of the loud color as Subaru's way of celebrating a record year in 2014 with 513,693 vehicles sold, easily beating its half-million-car goal. The Crosstrek was also the company's third-best-selling vehicle last year, behind the Forester and Outback. Limited to 1,000 units that begin arriving in the spring, the Special Edition is priced at $25,290, plus $850 destination and delivery. For that money, Subaru gives buyers a compact crossover based on the 2.0i Premium with some extra kit. In addition to the sunny paint, all of these models come with a power moonroof, body-color folding mirrors and blackened headlight bezels. The all-weather package is also standard with heated exterior mirrors, a windshield wiper de-icer and heated front seats. The biggest upgrade inside is Subaru's Starlink multimedia system that includes a seven-inch touchscreen with voice-activated controls, multi-touch support and two USB ports. Keyless access with push-button start and leather wrapping for the shift lever and steering wheel also come with this version. There's nothing new underneath the bright paint and improved interior, though. The Special Editions get the same 2.0-liter boxer four-cylinder engine making 148 horsepower and 145 pound-feet of torque as the rest of the lineup. As expected, power is routed through a CVT to Subie's all-wheel drive system. Read more below about Subaru's limited take on the Crosstrek. SUBARU ANNOUNCES XV CROSSTREK SPECIAL EDITION - Limited edition production model with 1,000 units - Based on 2.0i Premium trim - New exterior color Sunrise Yellow - Priced at $25,290 Cherry Hill, N.J. - Subaru of America, Inc., which has posted record-breaking sales every year for the past six years, today announced the introduction of the 2015 XV Crosstrek Special Edition. The Special Edition will be limited production of 1,000 models arriving into retailers in Spring 2015. Based on the well-equipped 2.0i Premium trim, the Special Edition is priced at $25,290 (plus $850 d&d). The versatile, fun-to-drive XV Crosstrek combines bold five-door design, a highly capable chassis, best-in-class fuel economy and in-demand multimedia features.