2007 Subaru Impreza 2.5i Sedan 4-door 2.5l on 2040-cars

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Subaru mulls motorsports return, nixes small CUV plans

The Subaru WRX STI breaking the automotive lap record at the Isle of Man might be just the beginning of the headlines trumpeting a Subaru racecar. According to the latest rumors, the Japanese brand is looking at taking motorsports more seriously in the future. That could possibly even mean endurance racing at Le Mans.
According to Auto Express, the brand is mulling a greater participation in motorsport, but the big question is where. The World Rally Championship isn't a certainty because it now favors smaller cars like the Volkswagen Polo. Subaru still competes in series like Rally America and Global Rallycross, but there are bigger stages to play on.
What's interesting, is that this commitment to motorsports comes right as the automaker is denying plans to build a small CUV for its passenger car lineup. According to Auto Express, the company has no intention of developing a crossover smaller than the current XV Crosstrek. Even if the sales are there, it would just cost too much to develop. In the US, at least, the XV is doing great with sales up 42 percent in July.

Revisit the charms of the 1978 Subaru Brat

The Subaru Brat is the automotive equivalent of a teenager with a mullet: weird, a little reckless but brimming with enough self-confidence to make it cool.
The Brat came from Subaru's desire to compete in the burgeoning light pickup market of the late-1970s. To get around the so-called Chicken Tax that added a 25 percent tariff on imported pickup trucks, Subaru threw two seats in the bed, which technically allowed it to be classified it as a passenger car. The result was a great, weird combination of a complete lack of safety, with a low price and lots of driving fun.
In the video below, Motor Trend's Johnny Lieberman takes a 1978 Brat through the desert and shows just how much fun a little pickup can be.

Subaru files for S209 trademark in the U.S.

Last week, Subaru filed an application with the U.S. Patent and Trademark Organization to trademark "S209." The paperwork indicates Subaru would like to apply it to "automobiles, structural parts, and structural fittings therefor," and "floor mats for automobiles." An application doesn't mean anything, but the obvious deduction would be that Subaru is thinking about another special edition Impreza WRX STI for the U.S. market, one that brings a taste of JDM-only nomenclature our way. The S appellation is as serious to the Subaru Tecnica International division as STI is to Subaru overall. The STI boffins have rolled out these extra special modes since the S201 STI in 2000, the Japanese market reaping a new S harvest every couple of years. Our last distant visions of such were the S207 shown at the 2015 Tokyo Motor Show, and the S208 revealed last year. The 208 benefited from a bump in horsepower, from 323 hp to 329 hp and 319 pound-feet of torque, quick-ratio steering, a front strut tower brace, Bilstein dampers as part of a DampMatic II suspension, torque vectoring front and rear, 19-inch BBS wheels, Brembo brakes, a carbon roof, and an unmissable rear spoiler. None of the previous "S" models made it to the U.S. If this one does, we can only guess how Subaru will differentiate it from the hottest Impreza we've had, the recent Type RA (pictured). Our Type RA lost 68 pounds with the help of a carbon roof and spoiler, while a bag of engine mods and revised gearing helped make the most of unchanged 310 hp and 290 lb-ft from the 2.5-liter EJ25 engine. A power bump would likely be first on the wishlist for an S209, but it should be noted that the recent Japanese S cars have used the EJ207 2.0-liter boxer-four, not our 2.5-liter. As with the carmaker's home market, we'd expect an S209 to go into severely limited production. Subaru built 300 units of the S206, 400 of the S207, and 450 of the S208. Even if we do get a brawnier STI, Japan is likely to keep its power close with the WRX STI TC 380 teased last month, putting out 375 hp from a 2.0-liter turbocharged boxer-four. Still, the South-Africa-only WRX STI Diamond Edition rocked 349 hp and 342 lb-ft from its 2.5-liter, so there's a lot of headroom for a U.S. S209 to play with. If we get one, that is. Related Video: