2006 Subaru Sti Professionally Built +600hp Daily Driver Or Roadrace Car. on 2040-cars

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Subaru getting creative in these two very different WRX STI viral videos

Subaru is getting into viral videos with two new, radically different shorts to promote the 2015 WRX STI; both are pretty entertaining. They are certainly more interesting, from an enthusiast perspective, than the company's dog-oriented advertising campaign and sponsorship of the Puppy Bowl.
The first promotes a new grindhouse-style short film that Subaru is launching, which is cheekily called The Ride of Her Life, and it previews the full deal due on March 13. While It's just a glimpse at the moment, if Subaru really leans into the cheesy, 1970s-style, then the full video could be really enjoyable.
The second video is a new take on an idea we've seen before but is still very cool. There might be some digital trickery going on in some of the "Stick bomb" shots, but the result is still exciting. Plus, the STI's Nürburgring livery is quite attractive. Scroll down to check them both out and tell us which you prefer in Comments.

Subaru teases Viziv concept ahead of Geneva

Subaru will be stocking its display at the Geneva Motor Show next month: The European debut of the Subaru Forester joins the world premiere of a diesel Outback with Lineartronic CVT and a display called Subaru 360 that showcases the "brand's history and future vision."
The genuine future-speak, however, is intended to be conveyed by the Viziv concept (click the image above to enlarge). This name "Viziv" is culled from the phrase "Vision for Innovation," and the "future-generation crossover" that bears the 25th-century name has been designed to be an embodiment of "enjoyment and peace of mind."
That's quite a holistic burden for just one crossover. In the more mundane world, the Viziv will suggest Subaru's new design and technology directions. Subaru has created a mini-site for the concept that will be updated during the show, but for now, it just lets us know that March 5 will be "the start of something exciting."

2015 Subaru WRX STI headed for Detroit, more WRX details leaked

The debuts of the 2015 Subaru WRX and the Legacy Concept at the Los Angeles Auto Show next week are kind of hogging the Subaru spotlight, making it easy to forget that there is a more potent, more aggressive version of the small sedan waiting in the wings. And based on a rumor from Australia, we'll see the sportier WRX STI at the Detroit Auto Show in January.
The report comes from Motoring in Australia, which claims that a more potent version of the WRX will make its debut in the Motor City, and that it will do so with an even 300 horsepower (five fewer than the current STI) and 290 pound-feet of torque (identical to the current car). Aside from the more potent 2.5-liter turbocharged flat four, the STI should boast the regular spread of aesthetic upgrades and suspension, brake, chassis and transmission tweaks.
The standard all-wheel-drive WRX will sprint to 60 mph in 5.4 seconds.