2006 Subaru Impreza Wrx Sti Sedan 4-door 2.5l on 2040-cars

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Subaru teases Viziv concept ahead of Geneva

Subaru will be stocking its display at the Geneva Motor Show next month: The European debut of the Subaru Forester joins the world premiere of a diesel Outback with Lineartronic CVT and a display called Subaru 360 that showcases the "brand's history and future vision."
The genuine future-speak, however, is intended to be conveyed by the Viziv concept (click the image above to enlarge). This name "Viziv" is culled from the phrase "Vision for Innovation," and the "future-generation crossover" that bears the 25th-century name has been designed to be an embodiment of "enjoyment and peace of mind."
That's quite a holistic burden for just one crossover. In the more mundane world, the Viziv will suggest Subaru's new design and technology directions. Subaru has created a mini-site for the concept that will be updated during the show, but for now, it just lets us know that March 5 will be "the start of something exciting."

2015 Subaru WRX STI

In December, I put the 2015 Subaru WRX through its paces along some incredibly challenging roads in northern California, and to say I walked away impressed wouldn't really do my feelings justice. Say what you will about the way it looks, the new 'Rex is an awesome car, full stop. When it comes to all-weather sports sedans that won't break the bank, it's very tough to beat the WRX.
But then there's its big brother - the STI. The winged wonder. The rally superstar. The car that, to many - and to me - represents all that is right in the world of dirt-and-gravel thrills. Sharp as the WRX has always been, the hardcore STI model has always been a little bit sharper. But in recent years, that hasn't always been a good thing. What I've liked most about the WRX is the fact that it's not an always-on attack missile - it can be forgiving, easy to drive, and if I'm honest, reasonably comfortable. Because of that, in the WRX/STI debate, I've preferred the former for daily driving activities. I've always had a thing for That Wing, but in the outgoing car, the STI was never really far and away a more rewarding car to drive, and it offered exactly zero upgrades in terms of comfort or refinement.
The 2015 WRX is easily the finest example of Subaru's hot hatch sedan to date. But what happens when you try to turn the dial past 11? I headed back to NorCal, including a stop at the historic Mazda Raceway Laguna Seca, to find out.

Subaru skips the Super Bowl, brings back the driving dogs

Subaru's research shows that 80 percent of owners have a pet. So the company plans to skip expensive advertising during the Super Bowl again this year in favor of being the official auto sponsor of the Puppy Bowl on Animal Planet. The canine-friendly company also has five new ads starring the Barkleys, a family of Labradors and Golden Retrievers. The commercial above titled Phone Navigation is our favorite of the group because it puts a funny spin on bad smartphone voice recognition. You can check out the other four adorable ads below. Doggie Bag has the pups dealing with an inept valet; Windshield Wiper forces them to cope with a bulldog in a car ahead; Bad Hair Day tactfully handles a rough trip to the doggy salon; and Puppy tries to help a little one get to sleep. With new spots like this practically every year, Subaru clearly has a paw on the pulse of what its customers like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE RETURN OF THE BARKLEYS: SUBARU LAUNCHES NEW "DOG TESTED. DOG APPROVED." TV AD CAMPAIGN, STARRING AMERICA'S FAVORITE CANINE FAMILY Subaru's new advertising campaign brings back the Barkley family for new wave of television spots Cherry Hill, N.J. - Subaru of America, Inc. has launched its new "Dog Tested. Dog Approved." advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 "Meet the Barkleys" campaign. In Subaru's newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers. The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where Subaru of America will mark its sixth year as the event's Official Auto Sponsor. During the event, fans at home will be encouraged to share photos of their own pets using #PuppyBowlSubaru. The "Dog Tested.