2006 Subaru Impreza 2.5i 71k Cd Awd Automatic Sedan on 2040-cars

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Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.

Subaru Legacy Concept has us getting our hopes up

It happens all the time. We get excited about a really attractive Subaru concept, and then the production car comes out and, well, "disappointed" isn't a strong enough word. (Compare that hot Impreza concept to the final production car.) So while we're hopeful that this new Legacy concept previews something sleek for Subaru, allow us to be fully on record as not getting our hopes up.
Anyway, let's talk about how good this car looks. From the front, comparisons to the Buick Regal GS are warranted, but from all other angles, it has a very four-door coupe-like shape. The concept rides on 21-inch wheels with bulging wheel arches that Subaru says hints at the car's all-wheel-drive system (standard Subaru fare, BRZ aside).
As for what exactly this concept previews, the safe guess is, of course, the next-generation Legacy midsize sedan. And while we'll keep our fingers crossed for a sweet-looking production sedan to come out of Fuji Heavy in the near future, it's safe to say we're still skeptical.

Subaru WRX STI prototype spied in motion

Earlier this week, we got all hot and bothered over a set of spy photos showing the next-generation Subaru WRX STI testing at the Nürburgring. And while pretty still shots of a camouflaged car are always nice to look at, stirring up lots of speculation, having video is even better. Good thing, then, that our trusty spies were on hand to get some rolling footage of that STI as it lapped the infamous German track.
Now, as a good majority of the comments on our previous post will point out, it looks like Subaru has dumbed down the design of that decidedly hot WRX Concept from New York for the road-going car. Of course, we need to wait until all that swirly paper is pulled off the body, but from what we can see here, it looks like this new 'Rex will be more akin to the current Impreza than we were originally led to believe.
So while we wait and hope that what's under the camouflage will be something sexy, have a look at the video below to watch the WRX STI prototype get worked out on the 'Ring.