2005 Subaru Impreza Sti on 2040-cars

Auto blog

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Ford, Toyota clean up in Best Car For The Money Awards

The U.S. News Best Cars for the Money Awards picks winners by looking at the average transaction price, five-year total cost of ownership, the regard a car has from the automotive press, reliability figures from J.D. Power and Associates and safety data from the National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety. The result, according to the magazine, is "the best combination of critical acclaim and long-term value."
Ford nabbed six of the 21 categories that received awards this year, the Focus, Fusion, Fusion Hybrid, Taurus, Escape and Edge getting trophies. Toyota and its Lexus and Scion sub-brands took another five, the Tacoma and Tundra owning the two categories given to pickup trucks. The other ten awards were split between Honda with three, Buick with two, and one each for Subaru, BMW, Hyundai, Chevrolet and Mazda.
Follow the link to see all the winners and read about why they were chosen.

2015 Subaru WRX STI headed for Detroit, more WRX details leaked

The debuts of the 2015 Subaru WRX and the Legacy Concept at the Los Angeles Auto Show next week are kind of hogging the Subaru spotlight, making it easy to forget that there is a more potent, more aggressive version of the small sedan waiting in the wings. And based on a rumor from Australia, we'll see the sportier WRX STI at the Detroit Auto Show in January.
The report comes from Motoring in Australia, which claims that a more potent version of the WRX will make its debut in the Motor City, and that it will do so with an even 300 horsepower (five fewer than the current STI) and 290 pound-feet of torque (identical to the current car). Aside from the more potent 2.5-liter turbocharged flat four, the STI should boast the regular spread of aesthetic upgrades and suspension, brake, chassis and transmission tweaks.
The standard all-wheel-drive WRX will sprint to 60 mph in 5.4 seconds.