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Subaru bringing new XV concept to Geneva

The high-riding, Impreza-based Subaru Crosstrek is due for an update. So to whet our appetites, Subaru's showing a concept that previews the new XV. The concept will debut in Geneva, and it's being teased today in the image above. The Japanese automaker isn't saying much about what will go into the new XV Concept, and the teaser doesn't give us much to go on aside from an impression of body-cladded ruggedness. But it isn't hard to see what direction Subaru is going in here. It already revealed the Impreza 5-Door Concept at the Tokyo Motor Show last year, and the Impreza Sedan Concept in LA shortly thereafter, each previewing different bodystyles for Fuji Heavy's compact model. Like the Outback Sport before it, the Crosstrek is essentially a beefed-up version of the current Impreza. So we'd expect the new XV concept to follow a similar path, building upon the show cars we saw recently in Japan and California and taking them down a more rugged path for the European show. We'll look forward to seeing how it shapes up, but more than that, to seeing how Subaru implements the designs for production. Related Video: Subaru to Debut "Subaru XV Concept" at 2016 Geneva International Motor Show Tokyo, February 9, 2016 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, today announced that the "Subaru XV Concept" will make its world debut at the 86th Geneva International Motor Show to be held in Switzerland (Press day: March 1 – 2 / Open to the public: March 3 – 13, 2016). The Subaru XV Concept will be unveiled at the press briefing scheduled for 11:15 AM (Central European Time) on March 1 at Subaru booth. The special site will opens today on the Subaru Global Site. http://www.subaru-global.com/2016geneva.html The site will feature information updates relating to the Geneva International Motor Show including Subaru's press conference.

Subaru skips the Super Bowl, brings back the driving dogs

Subaru's research shows that 80 percent of owners have a pet. So the company plans to skip expensive advertising during the Super Bowl again this year in favor of being the official auto sponsor of the Puppy Bowl on Animal Planet. The canine-friendly company also has five new ads starring the Barkleys, a family of Labradors and Golden Retrievers. The commercial above titled Phone Navigation is our favorite of the group because it puts a funny spin on bad smartphone voice recognition. You can check out the other four adorable ads below. Doggie Bag has the pups dealing with an inept valet; Windshield Wiper forces them to cope with a bulldog in a car ahead; Bad Hair Day tactfully handles a rough trip to the doggy salon; and Puppy tries to help a little one get to sleep. With new spots like this practically every year, Subaru clearly has a paw on the pulse of what its customers like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE RETURN OF THE BARKLEYS: SUBARU LAUNCHES NEW "DOG TESTED. DOG APPROVED." TV AD CAMPAIGN, STARRING AMERICA'S FAVORITE CANINE FAMILY Subaru's new advertising campaign brings back the Barkley family for new wave of television spots Cherry Hill, N.J. - Subaru of America, Inc. has launched its new "Dog Tested. Dog Approved." advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 "Meet the Barkleys" campaign. In Subaru's newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers. The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where Subaru of America will mark its sixth year as the event's Official Auto Sponsor. During the event, fans at home will be encouraged to share photos of their own pets using #PuppyBowlSubaru. The "Dog Tested.

Subaru WRX STI Type RA NBR Special is nearly as fast as a Porsche 918 Spyder at the Nurburgring

Subaru now claims to have the fastest sedan to circle the Nurburgring. Its (deep breath) WRX STI Type RA NBR Special finished a lap of the famed German racetrack in an incredibly fast 6:57.5. That's just half a second behind the Porsche 918 Spyder hypercar. Of course, this WRX STI is a specially-built racecar, a rather distant cousin of the WRX STI Type RA production car that takes its name from this race car. The Type RA NBR Special is an upgraded version of the car Subaru took to the Isle of Man time trial last year, where it broke Subaru's old record. The car was built by Prodrive, and it features a 2.0-liter turbocharged flat-four made for rally use. It now makes over 600 horsepower at 8,500 rpm, which is 50 more than it made last year. The aerodynamic aids have been updated, and they provide 650 pounds of downforce at the car's top speed. The car still has the power-adjustable rear wing from last year. At the press of a button, the driver can change the angle of the rear wing to reduce drag and increase speed on straights. Supporting the power and aerodynamic upgrades are 9-inch wide slick tires at each corner, and a rally-spec sequential transmission that can shift gears in 20 to 25 milliseconds. Related Video: