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2018 Subaru Legacy starts at $23,055, Outback at $26,810

The midsize Subaru Legacy and Outback get a host of new updates for 2018. Both models get revised styling inside and out. Additionally, both models get some new standard features and revised suspension with the promise of improved ride and handling. As always, both come standard with all-wheel drive. The refreshed 2018 Subaru Legacy starts at $23,055 while a 2018 Subaru Outback will set you back at least $26,810, a bump of under $300 versus the outgoing models. Of course, both cars can be loaded up with a host of features and equipment. There are two engines available for each model, a 175 horsepower 2.5-liter flat four and a 256 horsepower 3.6-liter flat six. In the US, the only available transmission is a respectable but uninspiring CVT. Stepping up to the bigger engine isn't cheap. The top of the line Legacy 3.6R Limited starts at $32,805. The Outback 3.6R Limited starts at $36,310. There's a $39,605 Outback 3.6R Touring on top of that. Standard features on the base model are few, but moving up the range allows shoppers to add a number of features like Subaru's EyeSight safety suite, an 8-inch infotainment system, heated seats, mirrors, and windshield wipers, Bluetooth audio, LED lighting, and more. As the Outback is essentially a lifted Legacy wagon, standard features and trim levels generally mirror each other. Despite the rise of the crossover, the midsize sedan segment is still hugely popular and extremely cutthroat. The refreshed Legacy is right in the mix with the Toyota Camry, Honda Accord, Chevy Malibu, and the like with just hundreds of dollars separating the cars. The Outback is a bit harder to compare, as it's not quite a wagon but not quite a crossover. It's more expensive than most two-row crossovers like the Honda CR-V and Mazda CX-5, but offers more interior and cargo space. If you don't need a third row, the Outback undercuts models like the Chevrolet Traverse, Honda Pilot, Nissan Pathfinder, and Dodge Durango. Both the 2018 Subaru Legacy and Outback should go on sale later this year. Related Video: News Source: Subaru Subaru Crossover Wagon Sedan

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

Will more efficient tech mean higher prices for Subaru?

If the latest ruling by the California Air Resources Board holds, then Subaru at least must build a plug-in hybrid in the coming years to comply with the Golden State's regulations. Fuel economy looks to improve across the board for the brand, though, thanks to $780 million going into the development of cleaner powertrains for this fiscal year alone. However, buyers might have to pay more for a Subie in the future after this boost in green spending. "Related costs are going up more than expected, bringing the profit margin downward," Fuji Heavy Industries President Yasuyuki Yoshinaga said to the Nihon Keizai newspaper in Japan, according to Automotive News. "We are a small company. We do not benefit as much from economy of scale as bigger companies, so we will have to make up for the increased costs by raising our brand value." At the moment, Subaru's electrified lineup in the US comprises just the XV Crosstrek Hybrid, but the company is reportedly planning to add more. Plus, Subie also wants to make its internal combustion engines more efficient. According to Automotive News, all of the brand's mills are getting direct injection by 2016, and cylinder deactivation and lean combustion cycles are on track for 2020. Earlier rumors also suggested that the automaker might bring the turbocharged four-cylinder boxer to more products, as well. While these more efficient models might cost more, Subaru must carefully maintain the balancing act of introducing the technology and keeping sales growing. As of May 2015, the brand had 42 straight months of year-over-year growth in the US and had record sales in the country last year. The company has already decided to significantly boost production capacity at its Indiana factory in hopes of keeping the good times rolling.