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To the end of the world in a Subaru

On a quiet beach in southern Argentina, I stood in awe facing the Desdemona, a massive cargo ship that wrecked ashore in the mid-1980s and has remained untouched for the subsequent 30 years. In the intervening time, Desdemona was not vandalized, nobody broke her down and sold the parts for scrap, and unlike what you'd expect in the United States, no one set up shop to sell memorabilia in addition to a $5-beach entrance fee. This is only one of a thousand gorgeous vistas that make up Patagonia, the southernmost part of South America and, indeed, the end of the world. I was there to drive Subarus along dirt two-track roads and gravel highways on an epic journey from El Calafate to Ushuaia. Subaru would have you believe that this sort of rugged wilderness is the natural habitat for its cars. Whether or not that is a stretch, the Subies proved to be up to the task of trekking Patagonia. But I fully expected that from the get-go. What I didn't expect was how every part of this journey – the cars, the location, the people – would combine to form one of the greatest travel experiences of my life. View 85 Photos The end of the world. Patagonia is gorgeous, vast, brilliant. And those words don't even really do it justice. The plains, the lakes, the mountains, the forests all feel like every color is more vibrant, every detail is sharper. It's like looking at the world through an Instagram feed, and then realizing that every photo has the "no filter" hashtag. The journey started on Valentine's Day, with senior video producer Chris McGraw and I flying to Atlanta, followed by a 12-hour flight to Buenos Aires. That's where we met the rest of the group, and spent a day relaxing and exploring the Argentine streets and shops. "It's like looking at the world through an Instagram feed, and then realizing that every photo has the 'no filter' hashtag." But we still weren't at our start point. From Buenos Aires, we hopped a flight to El Calafate, about 1,500 miles southwest. It's a common entrance point to Patagonia for tourists and explorers because of its proximity to the Perito Moreno Glacier, a stunning site we visited the next day. Watch our earlier update video to see more about the glacier – an ice formation three times the size of Manhattan (and growing!). If Patagonia is on your bucket list of vacation destinations, this glacier is a mandatory stop. There's a boardwalk that runs along the lakes, leading right up to the face of the glacier.

Subaru Global Platform shows us the bones of future models

Subaru will follow a current industry trend by introducing a modular chassis later this year, and the so-called Subaru Global Platform will underpin all of the Japanese automaker's future models. We'll see it first on the new Impreza, which will go on sale in the second half of 2016. Subaru claims its new platform offers 70-100 percent greater rigidity compared to the company's current models, and the stiffer chassis means less vibration travels through the vehicle to the steering wheel and seats, which results in an easier time for the driver. A 40-percent increase in impact energy absorption should also mean improved safety. Customers might experience a more exciting drive from the future Subarus, too. The company claims the new platform lowers the center gravity by 0.2 inches, which should sharpen handling. The engineers now mount the rear stabilizer directly to the body, which is said to reduce body roll by 50 percent over current models. It also supports hybrid, plug-in, and EV drivetrains to adapt to the future. After the Impreza lets us experience the Subaru Global Platform later this year, the company already has other models with it under development. For example, the XV Concept from Geneva hints at a sharper look for the next-gen compact crossover. The new WRX reportedly joins the range in 2017 and possibly gets an extra boost from hybrid power. A seven-passenger CUV also joins the US lineup in 2018. So much new product on the way could let Subaru keep up its brisk sales pace for years to come. Related Video: FHI Unveils the "Subaru Global Platform" - Subaru's next-generation platform to achieve significant enhancement in overall vehicle performance - Automobiles Data March 7, 2016 Tokyo, March 7, 2016 - Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, has unveiled an overview of the Subaru Global Platform, which is currently under development as the architecture to be used for all the Company's next-generation vehicles. The Subaru Global Platform is part of the six initiatives to enhance the Subaru brand described in the Company's mid-term management vision, "Prominence 2020," announced in 2014. Together with the horizontally-opposed engines, Symmetrical All-Wheel Drive (AWD), and EyeSight that represent Subaru's core technologies, the new platform will constitute the basic foundation of the next generation of Subaru vehicles.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.