No Reserve 1-owner Clean Carfax New Tires All Wheel Drive Super Clean Runs Great on 2040-cars

Auto blog

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

2015 Subaru Legacy to start at $21,695*

Subaru unveiled the 2015 Legacy at this year's Chicago Auto Show, and while the company was happy to tell us all about its new platform and features, it kept pricing a secret until now. The new all-wheel drive sedan arrives at dealers this summer with a starting price of $22,490, which includes its $795 destination charge, a $400 increase over last year's model with the CVT.
The Legacy takes advantage of a slightly larger, new platform, which Subaru claims is quieter. The 2.5-liter boxer-four-cylinder and 3.6-liter flat-six engines are carried over from the previous generation, but they see slight boosts in fuel economy. All models also now come standard with a CVT, and, of course, Subaru's Symmetrical All-Wheel Drive.
The range starts with the basic 2.5i trim at $22,490 that comes standard with more airbags than before and a 6.2-inch infotainment system with Bluetooth and iPod integration. The $24,290 2.5i Premium trim really improves things with standard dual-zone climate control, power driver's seat, leather-wrapped steering wheel, a 7-inch infotainment system and more. For $27,290, the 2.5i Limited adds a leather interior, 18-inch wheels, a Harmon/Kardon stereo, heated rear seats, fog lights, wood grain trim and more. A top-spec Legacy 3.6R Limited goes for $30,390 and comes with standard HID low beams.

Hyundai, Genesis, Subaru warn their dealers about markups

Six weeks ago, word got out that Ford's VP of sales for the U.S. and Canada wrote one of those "It has come to our attention..." e-mails to the automaker's dealer body. The VP's problem was dealers trying to get reservation deposits for the Ford F-150 Lightning well above the official $100 fee. The tomfoolery resulted in interactions "with customers in a manner that is negatively impacting customer satisfaction and damaging to the Ford Motor Company brand and Dealer Body reputation." Two weeks later, GM told its dealers to cut out the reservation gaming and the markups on the 2023 Chevrolet Corvette Z06, banditry that's been going on for two years. Two weeks ago, Ford was back at it, this time about markups on the Bronco. Last week, Asian automakers swept into the melee, with Hyundai and Genesis, Subaru, and Infiniti writing letters to their dealers to deliver some variant of, "Stop pissing off the customers." Automotive News reported an SVP at Hyundai Motor America and the COO at Genesis Motor North America sent letters to their dealers expressing disappointment at "certain pricing practices which, if left unchecked, will have a negative impact on the health of our brand." One of the practices mentioned was dealer markups, another was the bait-and-switch, with dealers advertising one price then charging a higher price once the customer showed up at the lot. The letters acknowledged that dealers are separate companies to the automakers and have the right to set their own prices. The automakers cannot interfere with that; their leverage is distributing allocations and perks such as advertising support and financial incentives. So, like a movie boss letting the protagonist go on a technicality, the brands wrote, "we cannot stand idly by watching the actions of the aforementioned dealers undo all the efforts we collectively have put into making these brands what they are today." Jalopnik got tipped to a letter Subaru of America CEO Thomas Doll sent to that brand's dealers. Doll's polite yet insistent tone was the result of a letter a loyal Subaru owner sent to the automaker's VP of Customer Advocacy. In the market for a third brand-new Forester, the owner said they encountered a "tax" labeled a "Low Inventory Surcharge" of as much as $6,000, putting the Forester out of reach.