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Subaru gunning for 500,000 US sales by 2015

For the last four years in a row, Subaru has experienced incredible sales growth including record sales of 336,441 units in 2012. This trend is all but guaranteed to continue this year with 281,652 on the books so far, but Automotive News is reporting the automaker has no plans of slowing down anytime soon.
The report says that Subaru is gunning for around 500,000 sales in the US by 2015, which doesn't seem like too far of a stretch considering 2013 sales totals are expected to top 400,000 units. Through August, Subaru's sales are up 29.3 percent compared to 2012, thanks to popular models like the Forester, Outback and, surprisingly, the WRX.
A new WRX is headed for an LA Auto Show reveal while an all-new Legacy is due out next year, and AN adds that Subaru is planning to significantly increase its media spending next year and start production of the Impreza sedan in the US in 2016.

Watch Subaru WRX STI's ripping record run at Nurburgring

As expected, Subaru had a bunch of cameras rolling when they gunned for a Nurburgring lap record attempt. The car they used was a specially honed (deep breath) WRX STI Type RA NBR Special, and it proved to be good for a 6:58.9 lap around the Nordschleife, in the hands of Richie Stanaway. Now, video material of the sedan car record run has been posted on Subaru's social media pages, and it includes a separate "Behind the Scenes" video. The record car was built by Prodrive, and it consists of a 2017 WRX STI with a full roll cage, fitted with a WRC specification two-liter turbo engine that produces more than 600 horsepower thanks to its 75mm intake and 25 psi of boost. The transmission is also a WRC item, and its hydraulic paddle-shift setup together with an automated clutch enables shift times of 20-25 milliseconds. The track time is quicker than a recent privateer attempt using a 2017 Dodge Viper ACR, which squeezed the time down to 7:01,3 until a tire failure caused it to crash. Of course, the Viper was classified as a production vehicle, unlike the Subaru. Here's the Behind the Scenes footage: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.