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Subaru partners with Magellan for smartphone-based navigation

With tech in the air this week at the Consumer Electronics Show, Subaru announced that it named Magellan SmartGPS as its mapping partner in future Subaru vehicles – without putting an exact date on when that "future" will be. The appointment means that Magellan's smartphone-based cloud navigation, which works on both Apple iOS and Android, will port fully voice-guided navigation using constantly updated maps to the head unit in the car. Magellan already sells a standalone SmartGPS unit that you can buy from major retailers, and it can communicate with other wireless devices to find destinations and transfer directions. However, with the rise of smartphones and with major tech players becoming baked-in fixtures inside vehicles, the sales of portable navigation devices have gone into freefall - from 15.1 million units in 2008 to around 4.3 million units in 2019. The deal with Subaru helps Magellan continue to focus on its core strength. The caveat is that your car will need to have the Subaru Starlink system. It is included in some of the brand's vehicles, like the Impreza and the Crosstrek. On others it is a cost option - it's part of a $1,795 package on the Legacy, a $2,295 package on the Outback. The press release below can tell you more. Subaru Names Magellan Its Smartphone-based Cloud Navigation Partner Magellan SmartGPS Navigation to Power Future Subaru Vehicles Equipped with the SUBARU STARLINK Platform Powered by Clarion's Smart Access System Las Vegas, NV – January 4, 2016 – Magellan's SmartGPS navigation has been selected to be included with Subaru vehicles featuring the SUBARU STARLINK platform. The SUBARU STARLINK infotainment systems, available in Subaru vehicles, utilize Clarion's advanced Smart Access™ cloud connectivity platform to seamlessly sync and control cloud-based applications directly through the infotainment system's screen, providing immediate access to Magellan's SmartGPS navigation. Designed to support both Apple iOS and Android smartphones, the SUBARU STARLINK app brings continuously updated cloud applications to the vehicle's center stack display. Drivers can then access all STARLINK approved apps and services effortlessly, including Magellan's SmartGPS, allowing for safe access and display on the vehicle's touch panel. Magellan SmartGPS navigation will be available on future Subaru models.

Subaru previews Viziv Performance Concept and 2 tuned STIs for Tokyo

Subaru will be rolling deep at the 2017 Tokyo Motor Show next month. The Japanese automaker has announced a number of different models that it will bring to the show, including three concepts, and limited editions of two different STI models. At the top of the list, teased above, is the Subaru Viziv Performance Concept. This car sounds like it could be a sneak preview of a next-generation WRX, as Subaru describes it as a sport sedan that combines "enjoyment and peace of mind." The very nature of the model encourages active engagement, but Viziv Performance uses Subaru's EyeSight tech to provide advanced driver assistance. The teaser images don't give us much else to go on, but we'll keep our ear to the ground in case Subaru drops any more information ahead of the show on Oct. 25. View 2 Photos Also coming to Tokyo will be to Japan-only limited edition versions of two STI models. The first is the Subaru S208, based on the WRX STI. A successor to the S207, the S208 is limited to just 450 units. It's quicker and more powerful than the S207, and features a carbon fiber roof to help lower the center of gravity. Engine output isn't given, but the S207 made 323 horsepower and 318 pound-feet of torque. The S208 also has an upgraded suspension and exclusive interior and exterior styling upgrades. View 5 Photos The other special edition is the Subaru BRZ STI Sport. It doesn't get more power, but Subaru did work to improve ride and handling. The BRZ STI Sport has a stiffer body and a specially tuned suspension to improve dynamic performance. It also gets its own interior and exterior touches, and a special Cool Grey Khaki paint color. Like the S208, it will be available only through lottery, but will be even more exclusive, at just 100 units. View 4 Photos Subaru is bringing two yellow concepts to the show, the XV Fun Adventure Concept and the Impreza Future Sport Concept. The XV Fun Adventure gets off-road tires and updated body cladding. The Impreza Future Sport gets revised front and rear bumpers, a low center of gravity, and a central exhaust. Last, and probably least, Subaru will display the Outback Limited Smart Edition, with a few design touches like an exclusive grille and wheels, microfiber seats, plus navigation and a Harman/Kardon sound system. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Toyota, Mazda drop Takata as Mitsubishi, Subaru weigh options

It's not a very good time to be Takata right now. Fresh on the heels of longtime partner Honda ditching them, Toyota and Mazda have both come out and said they will not use the company's airbag inflators if they continue to rely on ammonium nitrate. Bloomberg reports that Subaru and Mitsubishi are also contemplating a divorce. "The inflator using ammonium nitrate produced by Takata will not be adopted by Toyota," President Akio Toyoda said during a briefing today. "What's most important above anything else is the safety and peace of mind of customers." Mazda echoed that position, simply saying it "will not use Takata airbag inflators which contain ammonium nitrate in our new cars." When you lose three huge OEM accounts in as many days, it's certainly going to have a deleterious effect on your fortunes. In Takata's case, that's meant a staggering 39-percent drop in their share price over the last three days. Yesterday alone, the company saw a 6.2-percent fall, Bloomberg reports. As the business publication reports, though, Takata isn't going down without a fight. The company is "considering some plans to survive," including a fundraising plan that will see it potentially offer up additional shares for sale. Still, at least one analyst doesn't see whatever company survives staying involved in the airbag inflator business. "I really don't see how they're going to be able to survive as an inflator manufacturer," Valient Market Research founder Scott Upham told Bloomberg. "When your major clients publicly come out and say that they're not going to use your products anymore, it makes this very difficult to sustain your business." News Source: Automotive News - sub. req.Image Credit: Carlos Osorio / AP Honda Mazda Mitsubishi Subaru Toyota Safety supplier