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Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.

Subaru boxers offer a different type of flat-four thrum

If there's one number you'd associate with the Subaru Impreza, surely it'd be Four. Four generations, four doors, four-wheel drive, four cylinders in a boxer configuration. But in this Japanese market promo clip, Subaru has brought in another kind of boxer: the beat boxer.
Bringing in performers Kouteisennin and Time Machine, along with beat boxers Tatsuya and Rinka, the three-minute video clip below reinterprets the spirit of the Impreza through a mix of interpretive dance and human-generated beats that's rather hard to describe and needs to be seen - and heard. So pump up the volume and click on down below to see this clever and funky video for yourself.

Travis Pastrana puts on blue and gold Subaru jacket again

Travis Pastrana partnered with Subaru for eleven years, the relationship going especially well from 2006 to 2010 when Pastrana won four consecutive Rally America National Championships. They broke up in 2010 to give Pastrana space for his NASCAR fling and a couple of years in Global Rallycross with Dodge.
Giving up on his NASCAR dream last November has made possible a reconciliation with his former automotive love: Subaru has just announced that Pastrana will return to its Rally Team USA for the 2014 Rally America Championship, partnering with veteran team driver and current Rally America champion David Higgins.
Although the season begins later this month in Atlanta, Michigan, Pastrana won't return until the second round in February, the Rally in the 100 Acre Wood in Salem, Missouri. He'll also be at the start of the Global Rallycross round of the X-Games in June, but in a WRX STI this year instead of his erstwhile Dodge Dart. You'll find a press release below with a few more bits of information, and there's always this trip down memory lane...