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Subaru sells 2 millionth Outback in U.S.

Subaru just sold its 2 millionth Outback in the U.S. The Outback is Subaru's most popular vehicle, and the brand's sales growth in recent years means it took far less time to reach the 2 million mark as it did to sell the first million (from 1995 to 2011). Currently in its fifth generation, the Outback is built in Lafayette, Ind., and the 2 millionth example was sold at Subaru Pacific in Hawthorne, Calif. Andrew Simpson is the new owner (that's him in the center in the photo below), and a host of Subaru's top executives were there to close the deal and to give Simpson a few gifts the buyer of Outback No. 1,999,999 apparently didn't get. Best of all, there was a charitable donation to the Grades of Green program on his behalf from the automaker's environmental philanthropy arm, Subaru Loves the Earth. The second millionth Outback is worth a look back 24 years down the long rutted trail it has traveled, with bragging rights over SUVs strewn along the way. It all started in 1995, with "Crocodile Dundee" Paul Hogan offering "a ripper deal": This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hogan did Outback commercials for years. But this may be the first instance of dogs as Subaru pitchmen: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Here's a pretty great extended commercial with Daniel Tosh, "proud Subaru owner." For once he's not kidding. He even held a contest on "Tosh 2.0" to give his 2011 Outback away to a viewer: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This one is wrapped in a Snuggie: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In recent years, in the "Love, it's what makes a Subaru a Subaru" era, there has been a focus on the Outback's reputation for safety. This ad pulls a heartstring: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. And finally, a toast from the Barkleys (in "two completely different voices"), to you, Subaru Outback, and your many loyal customers, including the 2 millionth: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Subaru reveals WRX STI racecar for 24 Hours of N"urburgring [w/video]

Subaru has announced that it will be running a race-spec version of the upcoming WRX STI in the 24-hour race at the Nürburgring in June. The 2014 race will mark the seventh year in a row that Subaru has campaigned a car at the day-long Ring race, but this will be the first race outing for the new WRX STI, which isn't set to debut until next week at the Detroit Auto Show.
Subaru will be in the SP3T class, for turbocharged engines displacing 1.75 to 2.0 liters, and is targeting its third class win, after finishing second last year. To do that, it'll be going toe-to-toe with racing versions of cars from Audi, Volkswagen and Seat.
The team will be led by Hideharu Tatsumi, who was responsible for last year's team. Drivers will include Toshihiro Yoshida and Kouta Sasaki, while another pair of European drivers will be announced at a later date.

Subaru gunning for 500,000 US sales by 2015

For the last four years in a row, Subaru has experienced incredible sales growth including record sales of 336,441 units in 2012. This trend is all but guaranteed to continue this year with 281,652 on the books so far, but Automotive News is reporting the automaker has no plans of slowing down anytime soon.
The report says that Subaru is gunning for around 500,000 sales in the US by 2015, which doesn't seem like too far of a stretch considering 2013 sales totals are expected to top 400,000 units. Through August, Subaru's sales are up 29.3 percent compared to 2012, thanks to popular models like the Forester, Outback and, surprisingly, the WRX.
A new WRX is headed for an LA Auto Show reveal while an all-new Legacy is due out next year, and AN adds that Subaru is planning to significantly increase its media spending next year and start production of the Impreza sedan in the US in 2016.