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Subaru getting creative in these two very different WRX STI viral videos

Subaru is getting into viral videos with two new, radically different shorts to promote the 2015 WRX STI; both are pretty entertaining. They are certainly more interesting, from an enthusiast perspective, than the company's dog-oriented advertising campaign and sponsorship of the Puppy Bowl.
The first promotes a new grindhouse-style short film that Subaru is launching, which is cheekily called The Ride of Her Life, and it previews the full deal due on March 13. While It's just a glimpse at the moment, if Subaru really leans into the cheesy, 1970s-style, then the full video could be really enjoyable.
The second video is a new take on an idea we've seen before but is still very cool. There might be some digital trickery going on in some of the "Stick bomb" shots, but the result is still exciting. Plus, the STI's Nürburgring livery is quite attractive. Scroll down to check them both out and tell us which you prefer in Comments.

Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.

2015 Subaru WRX STI headed for Detroit, more WRX details leaked

The debuts of the 2015 Subaru WRX and the Legacy Concept at the Los Angeles Auto Show next week are kind of hogging the Subaru spotlight, making it easy to forget that there is a more potent, more aggressive version of the small sedan waiting in the wings. And based on a rumor from Australia, we'll see the sportier WRX STI at the Detroit Auto Show in January.
The report comes from Motoring in Australia, which claims that a more potent version of the WRX will make its debut in the Motor City, and that it will do so with an even 300 horsepower (five fewer than the current STI) and 290 pound-feet of torque (identical to the current car). Aside from the more potent 2.5-liter turbocharged flat four, the STI should boast the regular spread of aesthetic upgrades and suspension, brake, chassis and transmission tweaks.
The standard all-wheel-drive WRX will sprint to 60 mph in 5.4 seconds.