2015 Subaru Forester 2.5i on 2040-cars

Auto blog

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

Toyota GT86 engineers explored shooting brake and sedan variants, are they still in the cards?

According to the Toyota UK blog, engineers for the automaker were so excited developing the GT86 coupe that they investigated producing a whole family of models based on the rear-wheel drive sports car. And at least one engineer - product chief Tetsuya Tada - still hopes it can happen, even if not everyone at Toyota is onboard. Tada: "Actually we tried to do this secretly but the executives found us out. They said: 'What are you doing? Will you please focus on the coupe.'"
Those mooted variants included both a four-door sedan and a shooting brake. Why? Aside from the pure excellence of a lightweight, brilliantly handling hatchback, Toyota was keenly aware of the fact that it may need to spread the cost of development out across several models. Tada says that's part of the reason why it was so easy to create the convertible. The company knew from the outset that a softtop version was in the cards, and built the machine's structure to accommodate having the roof sliced off.
Tada also made mention of the already-announced collaboration between Toyota and BMW. The engineer said that the GT86 was particularly helpful because it demonstrated just how successful a product conceived and designed by two different companies can be. While he didn't say exactly what Toyota and BMW are up to, it's clear the two are looking into a number of possibilities. It's an interesting read with a lot of

2015 Subaru Legacy prototype caught testing in Michigan

The current Subaru Legacy is only three years old, but compared to rival midsize sedans like the Mazda6 and Ford Fusion, which have recently received thorough redesigns, it might as well be a million. In other words, a reworking is in order. Caught in these spy shots, the 2015 Subaru Legacy appears to be about the same size as the current model, but it appears that Subaru is looking to push the sedan a little more upmarket in terms of styling and luxury.
Despite the heavy camouflage, some elements of the new Legacy's design are still visible. The new headlights still have a scalloped shape but are much narrower, and we can also see the deep body creases that run the full length of the sedan. At the rear of the new Legacy, the taillights should get some added depth with a C-shaped brake light design similar to what we saw on the WRX Concept earlier in the year.
Showing that Subaru is aiming a little bit higher for this Legacy, this car is being benchmarked against all-wheel-drive luxury vehicles like the current Infiniti G37 and the Audi Allroad - the latter is likely for comparison with the Legacy's wagon version, the Outback. Following the XV Crosstrek Hybrid, we expect the 2015 Legacy to be the next Subaru product to get a gasoline-electric hybrid powertrain, which we hear will be paired with a turbocharged four-cylinder engine, a CVT and, of course, all-wheel drive.