2013 Subaru Forester on 2040-cars

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2014 Subaru Forester XT

Hitting The Mainstream Sweet Spot
The Forester does quite a bit of heavy lifting for Subaru. What was once a plucky little all-wheel-drive utility box has matured into a competitive crossover that accounts for a quarter of the company's total sales in the US. With those numbers continuing to swell even in the third generation's twilight hours, engineers and designers found themselves in the unenviable position of being asked to fix what ain't broke. Rather than reinvent the company's workhorse from the ground up, as we say in our first look at the CUV, Subaru honed the Forester to offer better fuel efficiency, more usable space and a more refined drive.
In doing so, the automaker hopes to toe that delicate line between luring in new devotees to the cult of Pleiades and keeping the brand's longtime fans smiling. While the fourth-generation Forester may have lost some of its trademark pluckiness in the pursuit of a more mainstream existence, there's no denying this is a more sorted vehicle than its predecessors. Make no mistake, the 2014 Forester is keen to carve out a larger chunk of the ever-plumping CUV market for itself, and for the first time in its history, it has the muscle to do so.

Toyota GT86 turbo, convertible, sedan variants back on the table

Okay Toyota, make up your mind. Figure it out. Quit playing games with our heart. Either build a bunch of variations of the excellent GT86 (also known as the Scion FR-S and Subaru BRZ) or don't. At this point, we're just tired of the back and forth. After no shortage of denials, an Australian website is claiming that Toyota is reconsidering convertible, four-door, turbocharged and all-wheel-drive hybrid variants of the GT86. Kindly pass all the salt.
It's not that we don't want to believe the Aussies; we do. But when the story lists the same "sources in Japan" as a lot of the other denials and confirmations about GT86/BRZ/FR-S variants, well, there's a certain sense of the "Boy That Cried Wolf," here. Ignoring all that, then, what does Motoring.com.au claim to know?
Sources claim the GT86 Convertible will arrive in October 2014, while the turbocharged and hybrid sedans are slated for 2016.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.