2010 Subaru Forester 4dr Man 2.5x on 2040-cars

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Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

Strange iPhone discovered in guy's Subaru sparks internet mystery

Things can get pretty crazy on the internet, and even the smallest thing can catch people's attention and blow up in an instant. A lot of it is totally bogus or blatant attention seeking, but that's what makes the internet great. Well, that and cat videos. Recently, a story popped up on the internet that is both cool and real. It's the story of a mysterious iPhone, some pro-tier internet detective-ing, and the Takata airbag recall. The story started innocently enough. A guy named Alex Tom took his trusty '09 Subaru Forester into the shop to replace a faulty passenger side airbag under the Takata recall. When he picked the car up, there was a white iPhone 4s sitting on his dashboard. Thing is, the phone wasn't his. The phone was stone dead, but took a charge and booted right up. To complicate matters, it was locked and stuck in airplane mode. When he asked the shop about it, they said they found it behind the dash under the airbag. So now he had a mysterious phone that he couldn't get into to identify. So, like any modern tech-savvy individual, he turned to the internet for help. He posted a picture of the phone on Facebook along with a message asking for help tracking down its owner. What followed was a long, rambling, often hilarious collection of facetious advice, earnest help, photoshops, dumb memes, weird off-topic screeds, and everything else you might expect in a comments thread. Eventually, after getting a name from the phone and enlisting the help of an online dating site, the owner was found and the mystery solved! I'm not going to spoil the ending for you here, because you really need to read the whole saga for yourself. Lets just say that our man Alex had the answer with him all along, and the real treasure was the friends they made along the way. Related Video News Source: The Huffington Post Auto News Humor Subaru iphone Takata airbag recall mystery

2015 Subaru WRX and WRX STI configurator comes online

Subaru fans, get your clicking fingers ready - the configurator for both the 2015 WRX and the WRX STI are live on the company's consumer website.
With three trims of the standard WRX and two of the WRX STI available, customers can price out their ideal rally rocket. Aside from choosing a trim level, there's not a whole lot for dreamers to do here. A single interior trim (black) can be paired with a decent spectrum of colors. Each trim level only comes with one optional package, which ranges from $2,000 to $2,500 and includes some combination of navigation, a Harmon/Kardon stereo or push-button start. There are also a number of dealer-installed accessories available, as well.
Hop on over to Subaru's US consumer page, and start building your perfect road-legal rally car.