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Subaru to drop industrial products, focus on making cars

Subaru, the company formerly known as Fuji Heavy Industries, said Monday it is ceasing production of its industrial products after more than 60 years in order to focus on its core automotive business. The change was effective Sept. 30. "By concentrating management resources on Subaru's core automotive business, the company will further reinforce its business structure in the aim of substantially enhancing the Subaru brand and achieving even greater sustainable growth," the company said in a statement. The move appears to mark the culmination of a steady retrenchment from its industrial business. Fuji Heavy Industries Ltd. last year announced it was changing its name to Subaru Corp. in order to strengthen the brand and focus on its core automotive and aerospace business. It also moved to integrate its Industrial Products Company within Subaru's automotive business effective Oct. 1, 2016. Subaru is a Japanese name for the Pleiades star cluster, and it symbolizes the six companies that merged to form Fuji Heavy Industries in 1953. Subaru's aerospace division is a contractor for the Japan Defense Agency. The automaker's industrial products business began in 1951 when its former Omiya Fuji Industries Co. Ltd. began production of the 540 cc M6 engine. Subaru says its Industrial Products Co. Ltd. affiliate will continue to handle after-sales service of Subaru-built generators, pumps and engines used in construction, agriculture and industrial equipment. The company also says it will cease manufacturing engines for installation in other vehicles as supply contracts expire. Meanwhile, Subaru is busy reorganizing its plant in Lafayette, Ind., to begin production of the Ascent, a three-row, eight-passenger crossover based on its Viziv-7 concept that debuted late last year. Related Video:

2018 Subaru Crosstrek improves on an already winning formula

There's a brand-new Subaru Crosstrek on the way for 2018, and the European version, known as the XV, is making its debut at the Geneva Motor Show. There's every reason to expect the new Crosstrek to be a stunning sales success. In 2016, Subaru sold 95,677 Crosstreks in the United States, easily besting models like the WRX, Legacy, and the Impreza upon which it's based. Those sales represented a 7.6 percent gain over the previous year, which is especially impressive considering that the Crosstrek is very much starting to show its age. The mini-crossover inherits all the benefits of the latest Impreza, including a stiff new chassis that promises drastically improved driving dynamics. Following in the footsteps of the larger Outback, which is based on the midsize Legacy, the Crosstrek adds a bit more ground clearance and aggressive off-road-lite styling to the compact Impreza hatchback. Don't expect the Crosstrek to tackle the Rubicon Trail – Subaru says it will have "excellent rough-road capability" – but do expect it to sell in droves in areas that get significant amounts of snow. View 15 Photos A 2.0-liter four-cylinder boxer engine delivers 154 horsepower to all four wheels through a continuously variable transmission. We generally prefer traditional stepped-gear transmissions, but Subaru has a history of keeping its CVTs pretty well behaved. Seven pre-programmed gear ratios can be selected by the driver in manual mode. A quick 13:1 steering ratio, active torque vectoring technology, and a lower center of gravity will all deliver dividends on the road, and 8.6 inches of ground clearance mean hard parts won't scrape the ground when the paved roads come to an end. All new Crosstrek models will come standard with EyeSight, a safety system that includes pre-collision braking control, adaptive cruise, and lane-keeping assistance. Blind-spot detection, lane-change assistance and reversing assistance will also be available. Expect more information to filter out soon, and stay tuned for live photos when we hit the show floor in Geneva. The US-spec Crosstrek will make its debut in April at the 2017 New York Auto Show. Related Video:

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.