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Cosworth teases upgrades for Subaru BRZ

Subaru may or may not produce an STI version of the BRZ. Things seem to go back and forth on the subject. But Subaru Tecnica International isn't the only company with a history of tuning Subies. So does Cosworth, and now the British racing firm appears to be turning its attention to the BRZ and its Toyota- and Scion-badged siblings.
For those unacquainted, Cosworth is more than your average tuning company. It's a racing firm first and foremost, having made F1 engines under its own name as well as Ford's (chief among them the all-conquering DFV 3.0-liter V8 of 1960s and 70s fame), not to mention engines for Indy, rally and even high-performance, road-going versions of the Ford Sierra, Chevy Vega and Mercedes 190E. The list goes on and on, but you get the point.
Now withdrawing from Formula One, Cosworth is focusing its attention on tuning road cars again with the launch of the Cosworth Power Package line, the first of which will focus on the Toyota GT86 (aka Scion FR-S) and Subaru BRZ. We don't know just yet what will be included in the packaged dubbed FA-20, but from the video teaser below, it seems there'll be upgrades to the exhaust, suspension, aero and - if we're lucky - maybe a super- or turbocharger for the 2.0-liter flat-four engine. We'll have to wait and see, but we get the feeling that with Cosworth on the job, it'll be worth the wait. Check out the minute-long video below in the meantime.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

Here's why the most-ticketed cars story is junk

A recent study from Insurance.com found that owners of the Subaru WRX were the most likely people in the US to be ticketed for traffic infractions, with 33.6 percent of them receiving a citation in the last three years. Coming in a close second and third were drivers of the Pontiac GTO at 32.7 percent and the Scion FR-S at 32.6 percent. At first glance, this report looks like just a mildly interesting anecdote to tell your friends during a lull in conversation, but there seems to be a serious problem with the methodology here that might be blowing these numbers way out of proportion. Insurance.com explains that it based the study on 557,238 drivers who requested online insurance quotes from its service from January 1, 2013 to July 2014. To make it onto the list, a vehicle needed over 50 quotes, and in the end that left 526 models. However, these facts are almost useless because the list isn't based on percentages from the whole pool. The study's ranking comes from owners of specific vehicles, and these numbers aren't mentioned anywhere in the company's press release. All we know about the sample size for each model is that it's higher than 50. Assuming that amount for the WRX means it would only take about 17 people with tickets using the site to put the sporty car in first place. These unknown model sample sizes might explain some of the extremely odd entries on the list. For example, the long-discontinued Mercury Topaz is in seventh place with 28.8 percent of its drivers receiving tickets. The GTO and Toyota Supra are also in the top ten and out of production. Just a few people searching for these vehicles could be the reason for these strange results. Obviously automotive studies have their place, but this one just appears to have gotten confused along the way. Scroll down to read the report to see what we mean. Ticket magnets: The cars with the most violations September 30, 2014 (Foster City, CA) – One in three drivers of the Subaru WRX has a recent traffic violation, according to a study by Insurance.com, the car insurance comparison-shopping website, putting the turbocharged, all-wheel-drive sport-compact atop its ranking of cars that get the most tickets. The most-ticketed brand overall was Scion, with 27.5 percent of all owners reporting a traffic violation. Insurance.com looked at data from 526 models and more than 557,000 recent customers.