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Subaru broke its own Isle of Man record with a 550-hp WRX STI

Well, they did it. Subaru of America, Prodrive, and driver Mark Higgins set out to break their own record on the Isle of Man's Snaefell Mountain Course, and the attempt was a success. Higgins covered the 37-mile course in the 2016 WRX STI Time Attack car in 17 minutes, 35 seconds. That's an average speed of 128.73 mph. Average. In a car. Higgins set the previous record, 19:26 at 116.47 mph, in a more-stock STI. He and Subaru of America have been bringing cars to the site of the motorcycle race for years now, setting automotive records as all along, but this one is going to be pretty tough to top. Subaru Prodrive Isle of Man View 4 Photos It comes pretty close to the overall lap record for the course, which was set over the weekend by Michael Dunlop. The rider set a 16-minute, 58.254-second lap in the RST Superbike TT, averaging about 133 mph. The fact the Subaru comes so close to the best bike time is pretty amazing. This year's Isle of Man TT weekend was marked by the deaths of two riders. Fatalities are a regular occurrence at the historic race around the island, but it continues to be held year after year with hundreds of participants. Related Video: Featured Gallery 2016 Subaru WRX STI Time Attack Isle of Man View 22 Photos Motorsports Subaru

2018 Subaru Crosstrek improves on an already winning formula

There's a brand-new Subaru Crosstrek on the way for 2018, and the European version, known as the XV, is making its debut at the Geneva Motor Show. There's every reason to expect the new Crosstrek to be a stunning sales success. In 2016, Subaru sold 95,677 Crosstreks in the United States, easily besting models like the WRX, Legacy, and the Impreza upon which it's based. Those sales represented a 7.6 percent gain over the previous year, which is especially impressive considering that the Crosstrek is very much starting to show its age. The mini-crossover inherits all the benefits of the latest Impreza, including a stiff new chassis that promises drastically improved driving dynamics. Following in the footsteps of the larger Outback, which is based on the midsize Legacy, the Crosstrek adds a bit more ground clearance and aggressive off-road-lite styling to the compact Impreza hatchback. Don't expect the Crosstrek to tackle the Rubicon Trail – Subaru says it will have "excellent rough-road capability" – but do expect it to sell in droves in areas that get significant amounts of snow. View 15 Photos A 2.0-liter four-cylinder boxer engine delivers 154 horsepower to all four wheels through a continuously variable transmission. We generally prefer traditional stepped-gear transmissions, but Subaru has a history of keeping its CVTs pretty well behaved. Seven pre-programmed gear ratios can be selected by the driver in manual mode. A quick 13:1 steering ratio, active torque vectoring technology, and a lower center of gravity will all deliver dividends on the road, and 8.6 inches of ground clearance mean hard parts won't scrape the ground when the paved roads come to an end. All new Crosstrek models will come standard with EyeSight, a safety system that includes pre-collision braking control, adaptive cruise, and lane-keeping assistance. Blind-spot detection, lane-change assistance and reversing assistance will also be available. Expect more information to filter out soon, and stay tuned for live photos when we hit the show floor in Geneva. The US-spec Crosstrek will make its debut in April at the 2017 New York Auto Show. Related Video:

Fuji Heavy Industries changes name to Subaru Corp. in 2017

Fuji Heavy Industries Ltd. plans to celebrate its centennial by changing its name to Subaru Corporation on April 1, 2017, in a move that emphasizes the company's automotive business. The change is pending approval at the company's shareholder meeting on June 28. "The purpose of this shift is to further accelerate our efforts to enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries," the company said in a statement. The company forecasts its global vehicle sales will top 1 million for the first time in 2017. Fuji traces its roots to the founding of the Aircraft Research Laboratory, which later became Nakajima Aircraft Co., in 1917. The Fuji Heavy Industries name was launched in 1953, and the core auto business began under the Subaru name in 1958. Though Subaru is a well-known car brand, it is the Japanese name for the Pleiades star cluster, and it serves as a symbol of the six sibling companies that formed Fuji in 1953. It currently plays in a wide range of sectors, including aerospace and industrial products. Related Video: Featured Gallery Subaru Prodrive Isle of Man Government/Legal Subaru fuji heavy industries fuji