2003 Subaru Forester Xs Leather And Panoramic Sunroof on 2040-cars

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Zipcar adds roof racks for nature loving urbanites

Hauling a bicycle, surfboard, snowboard, or a pair of skis can be a pain. Their size makes them awkward to carry, and a good roof rack can be expensive and cumbersome to install. If a thief decides that they need the rack (or what's on it) more than you, you're looking at a loss of several hundred dollars, or at the very least damage to your car a comprehensive insurance claim. Ask me how I know. Zipcar has the solution. The car sharing company has teamed up with rack and cargo manufacturer Yakima to supply roof rack equipped rentals in 17 North American markets. In the US, Zipcar customers will have the option between a Subaru Impreza or a Subaru XV Crosstrek equipped with a Yakima roof rack. Canadian customers can rent a Hyundai Elantra. Fine choices, but it seems like a missed opportunity to revive the old Volkswagen Jetta Trek edition. The Yakima mounts on the cars are adjustable and can hold two bikes, six skis or four snowboards, or two surfboards or paddleboards. Rates, as always, vary based on use. This isn't the first time Zipcar has offered Yakima bike racks for their vehicles for those outdoor enthusiasts that choose to live car free. Back in 2011, the company outfitted a number of vehicles in its New York City fleet with complimentary racks and New York State park passes. Related Video: News Source: Zipcar Green Hyundai Subaru Transportation Alternatives ridesharing zipcar

Toyota updates 86 in Japan with this weird special edition

In their constant drive for perfection, Japanese automakers Toyota and Subaru have both announced some minor updates for their jointly produced sports car specifically for their domestic market. Both the Toyota 86 (known in these parts as the Scion FR-S) and the Subaru BRZ are getting a revised version of the electric power steering system they were designed with in the first place as well as a reworked suspension. The more intriguing news, though, is the strange restyling Toyota is offering on the 86 Style Cb edition. Ditching the aggressively angular front end of the existing model, this special edition gets rounded headlamps and an extended nose to give it a much less severe face. The Toyota 86 Style Cb is also being offered with an optional two-tone paint scheme and gets unique LED turning indicator strips, a special badge on the bulbous snout and revised interior trim. We'll chalk it up to a matter of personal taste, but as far as JDM specials go, this special edition isn't one over which we'll be terribly disappointed if it never makes it to US showrooms. We'll be sure to keep you posted if and when any of the mechanical updates make the trip across the Pacific, though. Related Video:

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt