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The refreshed 2018 Subaru WRX starts at $27,855

Subaru has always staggered the release of new versions of the WRX and STI performance twins from that of the more pedestrian Imprezas. While the latter just received a ground-up redesign for 2017, the once and future kings of all-wheel-drive performance sedans make do with some new options and massaged over styling. Pricing for the new cars, which go on sale sometime in the next few months, has finally been announced. Pricing for the pair is on the high-side of the competition. The 2018 Subaru WRX starts at $27,855. That nets you a 2.0-liter turbocharged boxer four-cylinder making 268 horsepower, a six-speed manual, and Subaru's symmetrical all-wheel drive with torque vectoring. For comparison, the Ford Focus ST starts at $25,650 while the Volkswagen GTI starts at $26,415. Pricing for the new Honda Civic Si hasn't been announced, but expect it to be somewhere in the mid $20,000 range. Stepping up to the STI will set you back at least $36,955, though you get a more powerful 305-horsepower 2.5-liter turbocharged boxer four and a more advanced version of Subaru's all-wheel-drive system. Plus, you get the big rear wing, and that's worth it's weight in Mitsubishi Lancer Evolution owner tears. The far more powerful Ford Focus RS meets the STI dollar for dollar at $36,955 while the Volkswagen Golf R retails for an eye-watering $40,195. Like the Civic Si, pricing for the Civic Type R has yet to be revealed. Both the WRX and STI get updated styling on the front bumper, with larger grilles and new black trim. Additionally, the $32,455 WRX Limited and all STI models feature new LED headlights. The STI also gets new 19-inch wheels and upgraded Brembo brakes. The WRX Premium has an optional $2,050 performance pack that adds Recaro seats with an 8-way power driver's seat, red-painted brake calipers with Jurid brake pads, and deletes the moonroof to reduce weight. Other changes include the latest version of Subaru's Starlink infotainment system, a larger infotainment screen, new EyeSight driver assist features (only on CVT-equipped WRX models), upgraded sound deadening, and upgraded interior materials. Both models receive new roof rack mounting brackets. Look for the 2018 Subaru WRX and 2018 Subaru STI to hit showrooms in the next few months. Related Video:

Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.