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Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.

2019 Subaru Impreza price goes up by $100

The 2019 Subaru Impreza is going to cost you an extra Benjamin. Pricing was announced for both the Impreza Sedan and 5-door hatchback model, which were redesigned for the 2017 model year. The base 2.0i sedan with a five-speed manual transmission starts at $19,480, including destination, while the comparable 5-door is a bit more at $19,980. Opting for the CVT costs an extra $1,000. These prices are up $100 from 2018. A marginal uptick in cost isn't the only update for the 2019 Impreza, however. The base model can now be equipped with Subaru's EyeSight Driver Assist Technology suite for a perfectly reasonable $845 given that it comes with adaptive cruise control, automatic pre-collision braking, lane-departure warning and lane keeping. EyeSight is also now standard on the Impreza Limited trim. Note, though, that EyeSight is still unavailable with manual transmission-equipped Imprezas. The range-topping Limited trim also comes standard with a pair of new safety features: reverse automatic braking and automatic high beams. The Impreza Premium trim now comes standard with an upgraded Subaru Starlink 6.5-inch touchscreen that includes HD and satellite radios, two USB ports for rear passengers and a CD player (yay, save the CD's!). Black alloy wheels are also now included on the Premium. Finally, the Impreza Sport gains an STI short-throw shifter when, quite obviously, it's equipped with the manual. The full pricing breakdown, all including destination can be found below. The 2019 Subaru Impreza arrives in dealers "this summer," which we can only assume means if it's not on dealer lots already, it will be very soon. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2019 Subaru Impreza Image Credit: Subaru Subaru Hatchback Sedan eyesight

2018 Subaru WRX STI Type RA First Drive Review | A taste of Japan

PALM SPRINGS, Calif. — Last year, Subaru set a record for the fastest sedan lap at the 'Ring in a race-spec STI Type RA, which completed nearly 13 miles in less than seven minutes. The new 2018 Subaru WRX STI Type RA is inspired by that record-breaker (and those before it), and it will finally come to the United States as a special edition limited to just 500 units. We traveled out to the California desert to test it on mountain roads, as well as a recently built private race track at the Thermal Club. Record Setting Pedigree Subaru built its first "Record Attempt" (that's what the RA stands for) vehicle in 1988, a Subaru Legacy that drove more than 62,000 miles over 18 days at an FIA track in Phoenix. Since then, Subaru has introduced a number of WRX/STI Type RA models, with several attempts to set record laps at the Nurburgring. While Japanese customers got the opportunity to buy consumer versions of the Type RA, fans in the United States never did. Until now. The nameplate finally comes to the rest of us, improving upon an already potent, all-wheel-drive performance sedan for the everyman. The STI already offers 305 horsepower, a forgiving torque vectoring system, and that big, beautiful wing to set it apart. The Type RA takes this even further, providing more refined performance from a familiar package. The cars are currently being built, and will arrive in dealerships soon. Special Equipment Compared to the standard STI, the Type RA is about 68 pounds lighter thanks to a carbon roof and rear wing, BBS 19-inch forged aluminum alloy wheels, the deletion of the rear armrest and swapping of the spare for a tire repair kit. The lighter roof also helps to lower the center of gravity by a fraction of an inch. Other exterior changes include signature STI Cherry Blossom Red highlights on the grille and rear bumper, a front spoiler, black mirrors and Type RA badging. It only comes in three paint colors: WR Blue Pearl, Crystal Black Silica and Crystal White Pearl. Inside, it gets an ultrasuede steering wheel, short-throw shifter, red push-button ignition and a serialized plate to indicate its rarity. Under the hood, the Type RA benefits from strengthened pistons and sodium-filled exhaust valves that better withstand high temperatures, which is important as the number of laps ticks higher on track day. It gets revised ECU tuning, and lower-restriction air intake and exhaust. Finally, it has a 4.5 percent lower third gear ratio.