06 Subaru Forester 4x4 Awd Heated Leather Seats Sunroof Premium Stereo on 2040-cars

Auto blog

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

CCTV footage shows Red Bull trophy heist going down

Any Formula One team knows the deal: you train, you prepare, you make the best car possible and put it in the hands of the best people you can get. But then out of nowhere another driver crashes into one of yours and your race is over. That's just the way it goes sometimes, but even that didn't prepare Red Bull Racing for the crash that happened at its headquarters last month. That's when some bandits drove a silver Subaru Legacy wagon backwards through the front door of the team's headquarters in Milton Keynes, UK, and made off with a bunch of the trophies displayed in the lobby. Now video footage from a closed-circuit television camera has surfaced, showing the crime go down in a brief twelve-second clip. It was a senseless crime since most of the trophies don't have much intrinsic value, and it's not exactly like they could sell them to someone else. All it accomplished was to damage the team's facility and demoralize the men and women who worked so hard to win those trophies – many of which ended up dumped in a nearby lake. News Source: BBC via YouTube, World Car Fans Motorsports TV/Movies Subaru F1 security trophy heist

Toyota, Honda, Nissan and more collaborating to increase fuel efficiency

Toyota, Honda, Mazda, Nissan, Subaru, Mitsubishi, Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade.
The newly assembled Research Association of Automotive Internal Combustion Engines put the roughly $20-million project together, with the Japanese government committing to half the cost while the eight manufacturers will chip in the rest.
According to Automotive News, the automakers will team up and share basic research on internal-combustion engines in a bid to cut costs. Eventually, the results of the research will find its way into a production vehicle, although it's unclear just when we'll see the fruits of this partnership on the road.