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Auto blog
2015 Subaru Outback
Tue, 01 Jul 2014"We like producing cars that are different." That's the company line trumpeted by several Subaru executives during the launch of the 2015 Outback - one of Fuji Heavy's most successful vehicles to date. Managing Editor Jeremy Korzeniewski accurately noted that while Subaru has never really found salvation with its mainstream sedans, it's the higher-riding, butcher offerings like the Outback and the Impreza-based XV Crosstrek that have been sales stars for the Japanese company. In 2013, for example, Subaru sold nearly three Outbacks for every Legacy it moved. And in 2014, the XV is on pace to outsell the Impreza upon which its based.
But Subarus have always been different, catering to unique customers that desire something a bit more special than your run-of-the-mill sedan or crossover. It's clearly worked, with Subaru having posted 30 months of year-over-year sales increases as of this writing. And even as the automaker's portfolio goes more mainstream, smoothing out its serially awkward styling and gunning for a larger market share here in the United States, that intrinsic Subaru differentiation is still baked in to each and every product.
It's that new Outback we're here to talk about today, a vehicle that's been comprehensively redesigned for the 2015 model year while not shaking up the formula that's made it successful since its inception in the mid-1990s, back when it (arguably) launched what we now know as the crossover utility vehicle segment. It's still plenty different - and plenty good, too.
Motor Trend pits Subaru WRX vs. Ford Focus ST
Thu, 23 Jan 2014The Ford Focus ST has enjoyed a relatively calm, if brief, reign in the world of hot hatches. With nothing else in the class (in the States, at least) but the aging Mazdaspeed3 and Subaru Impreza WRX and the slow-selling Volkswagen Golf R, the Blue Oval's 252-horsepower five door has been the go-to vehicle for those that don't need the high-octane lunacy (and expense) of the rally bred Subaru Impreza WRX STI and Mitsubishi Lancer Evolution X.
Now, though, as the new Subaru WRX (it's not an Impreza anymore, though, neither is it a hatchback...) starts to arrive at dealers, the Focus ST appears to be under threat for the first time. Naturally, Motor Trend is here to figure out which one is the best, with another one of its Head 2 Head videos. Host Jonny Lieberman puts both cars through their paces, going above and beyond, quite literally, at the very end of the video.
Have a look below and let us know what you think of MT's verdict in Comments.
Subaru mulling three-row utility, upscale versions of existing models
Mon, 18 Feb 2013Subaru was one of few automakers whose sales actually picked up during the recent recession. But now that auto sales are back on track (and expected to hit pre-recession numbers this year), Subaru is trying to come up with new products to fill voids in its current lineup. Wards Auto had a chance to talk to Subaru's director-product manager Ken Lin, who indicated that the automaker is planning to introduce new models this year that will help it attract new buyers without alienating current ones.
The biggest void, of course, is a competitive three-row crossover, a role the Tribeca does not fill in one a very popular segment. Lin said that while there's no current plan to kill off the Tribeca, Subaru is looking at creating a larger three-row CUV with more interior space. In addition to to something big, Subaru is getting ready to bring its customers more luxury with new touring models, but does not anticipate going toe-to-toe with Mercedes-Benz or BMW.
By the end of this year, Subaru will be introducing a new hybrid model, although we don't yet know on which model it will be based. What we do seem to know is that the car will get its power from a nickel metal hydride battery rather than a more modern lithium-ion pack for the sake of simplicity. Finally, Lin mentioned a new product being brought into the sports car segment, but while the article takes this as a hint toward a possible BRZ Turbo, it could also be a reference to the next generation of the WRX and WRX STI.