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Subaru gunning for 500,000 US sales by 2015

For the last four years in a row, Subaru has experienced incredible sales growth including record sales of 336,441 units in 2012. This trend is all but guaranteed to continue this year with 281,652 on the books so far, but Automotive News is reporting the automaker has no plans of slowing down anytime soon.
The report says that Subaru is gunning for around 500,000 sales in the US by 2015, which doesn't seem like too far of a stretch considering 2013 sales totals are expected to top 400,000 units. Through August, Subaru's sales are up 29.3 percent compared to 2012, thanks to popular models like the Forester, Outback and, surprisingly, the WRX.
A new WRX is headed for an LA Auto Show reveal while an all-new Legacy is due out next year, and AN adds that Subaru is planning to significantly increase its media spending next year and start production of the Impreza sedan in the US in 2016.

Why a production Mazda Koeru won't be a Subaru Outback clone

No automaker has had a hit quite like the Outback Many have entered, few have won. The Subaru Outback is one of those automotive bogeys that competitors seek to imitate but never quite capture. Mazda is poised to change that, its CEO tells Automotive News, with a production version of the Koeru concept. We're torn on whether this attempt will be the one to do it, whether the proposed model is truly aimed at the Outback, or whether it's just another pale imitation destined for failure. While the ingredients are pretty basic – wagon-like shape, extra cladding, a smidge more ground clearance than a regular car – no automaker has had a hit quite like the Outback. Reasons include packaging issues, poor brand fit, and Subaru's seemingly unstoppable momentum in building all-wheel-drive archetypes. That hasn't stopped a bunch of companies from trying. And now for a list: Ford attempted with the Freestyle/Taurus X; note that that model no longer exists, having been replaced de facto by the Flex and the newly crossover-ified Explorer. Audi discontinued the A4 Avant and slapped the Allroad badge and some fender flares on to capture the affluent outdoorsy crowd, initially selling well but now down 40 percent since last year. The humpback Honda (Accord) Crosstour and Toyota Venza could also be considered Outback-apers, as both short-lived models took sedan bodies and added a hatch and optional all-wheel drive. Dodge got into this space a few years back with the Journey Crossroad trim level, but fake brush guards and black wheels do not an Outback make. Volvo has perhaps come closest with the XC70, a not-quite-crossover that it nevertheless brands like its other crossovers. It helps that the Volvo die-hard and the repeat Subaru buyer aren't too different. Most of these models no longer exist, and the ones that do haven't sold as well as Subaru's Outback so far this year. Even if you're generous and add all 96,718 Journey sales (and not just those for the Crossroad, which FCA doesn't break out separately) to V70/XC70, Venza, and Crosstour, it still doesn't equal the 136,227 Outbacks Subaru pushed through November of 2015. And, as Automotive News points out, Mazda hasn't sold that many crossovers so far this year (the number is 129,932 thanks to huge CX-5 numbers). So why is Mazda considering going after the hallowed Outback? First off, we're not sure that it is because there's the question of what tiny niche this vehicle would occupy. "It's a totally new car.

Junkyard Gem: 2003 Subaru Legacy Outback H6-3.0

Living in Denver and spending a great deal of time in local wrecking yards, I see plenty of discarded Subarus. It's an unwritten law that every Denver resident must own a dog and a Subaru, which means you'll find dog water bowls in front of most businesses and Subarus in most parking spaces. When Outbacks wear out, they end up in local junkyards. With 2 million Outbacks sold, I don't photograph most of them, for the same reason I don't photograph Altimas or F-150s. But a rare H6-3.0 Outback is another story; here's a very clean '03 spotted in a Mile High self-service yard. The six-cylinder Outback debuted for the 2001 model year, and it wasn't cheap. For 2003, the list price on an H6-3.0 wagon started at $26,995 (about $37,000 in 2018 dollars), versus $23,770 for the four-cylinder version with five-speed manual tranmsission. You couldn't get a three-pedal version of the H6-3.0, but fewer and fewer Outback shoppers wanted manual transmissions by that time, anyway. With 212 horsepower, these cars were gratifyingly quick compared to the four-cylinder versions. I own a 2004 Outback with the 2.5-liter H4 and 5-speed manual, and it requires a great deal of patience on freeway onramps and steep grades. Subaru was very proud of the H6 engine at this time, so this car is covered with badges boasting of the six pistons lying sideways under the hood. There's one on the grille, one on the hatch, one on the center console, and a couple under the hood. This car was so clean that I considered buying the seats for my own somewhat battered '04. The original paperwork and manuals were still inside, showing that the original purchaser didn't go too crazy with the options. The car was sold just a few miles from its final resting place. The digital odometer made it impossible for me to determine total mileage, but I'm guessing this is a well-cared-for high-mile car that got traded in on a new Outback, then wasn't worth selling as a used car due to some expensive mechanical problem. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "Ah, the rugged outdoorsy type. Nice choice."