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Pontiac Aztek enjoys rebirth thanks to Millennials

Apparently, Millennials – those between 18 and 34 – aren't afraid to look different on the road, and they like performance, too. A new study by Edmunds is discovering some surprising vehicle choices by this group. Among them, the long-derided Pontiac Aztek is getting a new day in the sun with 25.5 percent its buyers coming from this generation in the first half of 2015. For comparison, Millennials represent an average of 16.8 percent of used car purchases. The Aztek is slowly shaking its reputation as a styling abomination, which seems tied to its appearance on Breaking Bad. The show premiered in 2008, and the Pontiac has been on this list for four of the past five years, according to Edmunds. It even led the pack in 2010. A recent Retro Review from MotorWeek also showed that the crossover wasn't always so hated. While it's still a shock to see the Aztek on any popularity list, the awkward-looking crossover only ranks sixth among Millennials. The vehicle with the biggest portion of buyers from the generation is the Dodge Magnum with 27.6 percent. According to Edmunds, the bluntly styled wagon is especially popular in Detroit and Chicago. The Chrysler Pacifica comes in a close second at 27.3 percent. When it comes to used cars, value and utility appear to trump just about anything else for many Millennial buyers," Edmunds analyst Jeremy Acevedo said in the report. Young buyers aren't afraid of sporty rides, either. The Subaru WRX has 26.4 percent Millennial buyers to rank third place on the list, and the Volkswagen R32 takes fifth at 25.7 percent. Just a few points lower in seventh place is the Nissan GT-R at 25.4 percent, and the final performance machine in 10th place is the Lexus IS-F with 24.7 percent. Related Video:

2015 Subaru WRX: July/August 2014

Literally minutes after snapping the photo you see above, I was soaked - hit by the third round of storms that brought absolutely insane rainfall to Detroit this week. Amateur mistake, right there; if it looks like rain's a-comin', it's a-comin'. So if you're going to take pictures of the car, do it before it's too late.
But the thing is, I was having way too much fun driving around the suddenly empty streets of Detroit to worry about handling my photo shoot in a timely manner. Folks had been cautioned to stay off the roads ever since the rain first hit. Floods had shut down several of our major freeways, not to mention many surface streets. The threat of more severe weather had put caution in the air, forcing folks to batten down the hatches and settle in for even more horrendously wet weather.
The long-term 2015 Subaru WRX, however, eats this stuff up with a passion. Inclement weather? The turbocharged, all-wheel-drive, endlessly grippy Subaru just wants to play. And after getting to know our WR Blue WRX since its delivery in June and solidifying my belief that it's a total riot, even around town, I was not about to ignore Rex's desires to go play in the rain and make mischief on the deserted streets. Empty on-ramp antics were great fun, and tossing the car around corners in the wet showed no signs of slip. Ever. Wet hair and a damp t-shirt? Worth it.

Check out the 2017 Subaru Impreza live from New York

We just attended the reveal of the 2017 Subaru Impreza. While we don't have any more details ... yet, we do have live photos and video of the car to tide you over. Subaru will unveil its brand-new 2017 Impreza sedan and hatchback at the New York Auto Show on March 23. The reveal will finally tell us whether the company's designers will bring the sharp styling from its concepts to the road. From what we can see in this teaser, though, the production car won't be quite as forward thinking as we'd like. View 11 Photos Subaru has released a single teaser image of the front end, and we can already see that the headlights look like fairly conventional units. In the conceptual models, LED running lights came to a sharp point that drew the eye to the grille. It was certainly a more interesting design than in this photo. The new Imprezas are the first models to use the Subaru Global Platform, which underpins all the company's upcoming models. It's 70- to 100-percent more rigid than the current chassis and has a 40-percent increase in impact energy absorption. A lower center of gravity and reduced body roll should improve the handling. Subaru also promises the 2017 Imprezas have a more spacious interior and upgraded in-car tech. Subaru's concepts made the new Impreza look exciting, and we still hope some of that translates to production. The hatchback arrived first wearing silver at the Tokyo Motor Show. A red sedan then added a trunk to the honed shape at the LA Auto Show about a month later. Related Video: 2017 SUBARU IMPREZA TO DEBUT AT NEW YORK INTERNATIONAL AUTO SHOW ? Reveal on March 23, 2016 ? Completely redesigned for 2017 ? Sedan and 5-door to debut March 10, 2016 – Cherry Hill, N.J. – Subaru of America, Inc. announced today that the all-new 2017 Impreza will debut at the 2016 New York International Auto Show on March 23, 2016. The Impreza has been completely redesigned inside and out, from upgraded in-car technology and a more spacious interior to its sleek new body design. The updated model will include signature Subaru features such as Symmetrical All-Wheel Drive and award-winning safety technology. Both the sedan and 5-door model will be unveiled at the press conference scheduled for 12:20 p.m. ET on March 23, 2016 at the Subaru display following a speech by Fuji Heavy Industries president & CEO, Yasuyuki Yoshinaga. About Subaru of America, Inc. Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan.