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Subaru getting creative in these two very different WRX STI viral videos

Subaru is getting into viral videos with two new, radically different shorts to promote the 2015 WRX STI; both are pretty entertaining. They are certainly more interesting, from an enthusiast perspective, than the company's dog-oriented advertising campaign and sponsorship of the Puppy Bowl.
The first promotes a new grindhouse-style short film that Subaru is launching, which is cheekily called The Ride of Her Life, and it previews the full deal due on March 13. While It's just a glimpse at the moment, if Subaru really leans into the cheesy, 1970s-style, then the full video could be really enjoyable.
The second video is a new take on an idea we've seen before but is still very cool. There might be some digital trickery going on in some of the "Stick bomb" shots, but the result is still exciting. Plus, the STI's Nürburgring livery is quite attractive. Scroll down to check them both out and tell us which you prefer in Comments.

Subaru gives Aussies BRZ Sports Pack

Well, it might not be exactly the Subaru BRZ STI that we've all been waiting for, but Australian market shoppers are now going to have the option of adding some STI flavor to their coupe, with this new BRZ S.
Critically, the Sports Pack upgrades included in the S specification do not involve forced induction of any kind for the BRZ's 2.0-liter flat-four mill. Instead, the BRZ S will offer a novel flexible strut tower brace and a coilover suspension to aid its already impressive handling prowess. Visually, the car gets a new aero kit with lowered skirts and a new front and rear splitter, as well as some mean-looking, 17-inch black wheels. Inside, a new gearlever and a STI-branded starter button will call out the S model.
The S package can be ordered on a new BRZ and fitted at the dealer, or added to an existing customer car. When ordered new, the BRZ S adds $7,995 Australian - about $7,275 US including installation - to the price of the six-speed manual car, or $7,195 Australian ($6,547 US) for the six-speed automatic transmission model. That's a pretty fat wedge of cash, but it's worth bearing in mind that Australians generally pay significantly more for new cars than we do here in the States. For instance, the BRZ starts at $37,150 Australian, nearly $34k US. Even accounting for regional equipment differences, that's a lot more than the BRZ's $26,265 as-delivered base MSRP here in America.

Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.