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Subaru confirms it's found a new HQ location in Camden, NJ

Subaru is packing up shop and making a big move, announcing that it will be relocating its Cherry Hill, NJ headquarters. Is the company pulling a Toyota and moving across the country, or perhaps following the example set by Cadillac and relocating to a major metropolis? Nope. The all-wheel-drive aficionados are going just four miles down the road, to Camden, NJ. We suppose that is one way to celebrate all of the company's sales successes. The move hasn't been confirmed through the New Jersey government just yet – it needs to be approved by the New Jersey Economic Development Authority – but if it gets the green light, it will see the company relocate to a new, 250,000-square-foot facility that's twice the size of its current headquarters. The land the company will be developing on is currently owned by Campbell Soup Company. Provided the NJEDA approves the plan, Subaru will work things out with its developers, and is hoping to be up and running at the new facility by 2016 or early 2017. Take a look below for the company's announcement. December 5, 2014 SUBARU OF AMERICA CONFIRMS APPLICATION FOR NEW HQ LOCATION IN CAMDEN, N.J. Cherry Hill, N.J. - Subaru of America, Inc. has confirmed that it has identified the preferred location of its new corporate headquarters as an all-new development in Camden, N.J. The new site is approximately four miles from the company's current location in Cherry Hill, N.J. The confirmation comes as Subaru celebrates six successive annual sales records and the new building is planned to bring on to one campus various functions of the company including Sales, Marketing, Service and Administration that are presently housed across three separate sites in southern New Jersey. The new site is adjacent to the Campbell Gateway District and is currently owned by Campbell Soup Company. Subaru of America will house more than 500 employees and contractors in the new facility that at 250,000 square feet will be double the size of the current HQ building. Subaru of America's application is now subject to New Jersey Economic Development Authority (EDA) approval, followed by negotiations with the developer Brandywine Realty Trust and then a concluding internal cost approval process. Final decision is expected by April 2015 and subject to this approval, Subaru plans to complete the project by fourth quarter, 2016 or early 2017.

Subaru teasing STI surprise for NYC show?

Subaru is no stranger to the Special Edition car, least of all where its vaunted WRX and STI are concerned. From Spec C to Prodrive to 22B, more than a handful of STI's around the world have been released as limited-run editions, often with stirring results. So, while we were more than a little bit surprised to see that big-wing crop up on the Subaru Twitter page today, we can't say as though its not true to the brand's history.
However, while most of the interesting WRX STI variants have been offered to Europe and Japan only, whatever is wearing that carbon-fiber-lipped wing is set to debut at the New York Auto Show this week.
We don't have a clue as to the precise nature of the car in front of that wing, save to say that it's likely based on the STI. We can guess, however that the extra vertical supports and the use of carbon fiber indicate a higher-performance version than currently exists. Anything from a racing application to some new goodies for the aftermarket are in the realm of possibility.

You can own this legendary Subaru rally car

Why would you want to buy a 19-year old Subaru? Because racecar. The '90s was the heyday of Subaru and Mitsubishi rally cars, a heritage the WRX and Evo still carry. A matching '97 WRC car cost $123,000 back in 2009, but this new listing does not name a price. If ex-Colin McRae cars are any yardstick, expect to write a check for more than $200,000 to get this in your garage. A competition-built car lives a hard life from the moment it's unleashed on its first rally stage. The fate of this Subaru is no exception, as the 1997 Monte Carlo Rally, its first outing, was cut short due to an accident. McRae, known for his vigorous driving style, slid the Impreza into the woods in a right-hand corner of the wintery stage and mangled the right rear corner: the rear wheel wouldn't even turn as he limped the car back to the pits. Subaru did claim a win from Monte Carlo thanks to Pedro Liatti's efforts, beating Carlos Sainz's Ford Escort WRC by nearly a minute. The next year, the repaired Impreza saw use by the Polish rally driver Krzysztof Holowczyc in a handful of WRC events. During the following decade the car went from one private team to another and ended up being completely restored between 2008 and 2009 – probably a well-deserved overhaul at that point. It hasn't seen a rally stage since, as it's been in collector hands and remains in perfect technical condition. For anyone who grew up either watching Subarus like this conquering rally stage after another, or having wrestled them on virtual gravel with video game controller in hand, this car is one of the essential 1990s motorsport machines. It would serve it right to be bought by someone who used to have a Subaru WRC poster on their bedroom wall 20 years ago. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.