2009 Subaru Forester Xt Wagon 4-door 2.5l on 2040-cars

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Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

Subaru teasing STI surprise for NYC show?

Subaru is no stranger to the Special Edition car, least of all where its vaunted WRX and STI are concerned. From Spec C to Prodrive to 22B, more than a handful of STI's around the world have been released as limited-run editions, often with stirring results. So, while we were more than a little bit surprised to see that big-wing crop up on the Subaru Twitter page today, we can't say as though its not true to the brand's history.
However, while most of the interesting WRX STI variants have been offered to Europe and Japan only, whatever is wearing that carbon-fiber-lipped wing is set to debut at the New York Auto Show this week.
We don't have a clue as to the precise nature of the car in front of that wing, save to say that it's likely based on the STI. We can guess, however that the extra vertical supports and the use of carbon fiber indicate a higher-performance version than currently exists. Anything from a racing application to some new goodies for the aftermarket are in the realm of possibility.

Colorado bear locks itself inside of, destroys Subaru

A Colorado woman got a rude awakening this week when she discovered a black bear locked inside her car. According to 9NEWS, on the morning of July 12, Jefferson County sheriff's deputies responded to a report of a bear trapped in a car on Cold Springs Gulch Road. When they arrived on the scene, deputies Tillman and McLaughlin discovered a medium-sized black bear locked inside a white, 2005 Subaru Outback. There was no damage apparent to the car's exterior, but the bear had absolutely destroyed the interior. "He looked like a dog inside the car just jumping back and forth from front to back," said Deputy Tillman. "He just demolished it." The car's owner, Annie Bruecker, told the deputies that she'd left the car parked in her driveway Monday night with the doors unlocked. On Tuesday morning, she woke up to her mother yelling about a bear in her car. "She screamed from downstairs," said Breucker. "She said, 'Annie, there's a bear in your car.' and I thought that she meant that it broke a window, and I was like, 'okay, that's life.' But, no, she actually meant that it was in my car." Deputies Tillman and McLaughlin deliberated for a while, trying to figure out how to extract the agitated bear from the Subaru. Eventually, they settled on manually opening the rear hatch. Deputy McLaughlin carefully opened the hatch while Deputy Tillman stood by with a shotgun ready, just in case. Thankfully, the bear had had enough of civilization and promptly bolted back into the forest. After they released the bear, the deputies warned campers at a nearby campground that the bear might be lurking about and that they should be cautious. "Bears are unpredictable," said Deputy Tillman. "And they're starting to realize how to do a lot of human activity." Recent Video: News Source: 9NEWS Humor Weird Car News Subaru colorado bear outback