2003 Subaru Baja Sport 1 Owner No Reserve on 2040-cars

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Subaru getting creative in these two very different WRX STI viral videos

Subaru is getting into viral videos with two new, radically different shorts to promote the 2015 WRX STI; both are pretty entertaining. They are certainly more interesting, from an enthusiast perspective, than the company's dog-oriented advertising campaign and sponsorship of the Puppy Bowl.
The first promotes a new grindhouse-style short film that Subaru is launching, which is cheekily called The Ride of Her Life, and it previews the full deal due on March 13. While It's just a glimpse at the moment, if Subaru really leans into the cheesy, 1970s-style, then the full video could be really enjoyable.
The second video is a new take on an idea we've seen before but is still very cool. There might be some digital trickery going on in some of the "Stick bomb" shots, but the result is still exciting. Plus, the STI's Nürburgring livery is quite attractive. Scroll down to check them both out and tell us which you prefer in Comments.

Forgotten 1990s Subaru showroom is still full of new ghost Imprezas

Every now and then, stories and photos surface of car dealerships simply forgotten by time. Sometimes it's due to the dealer in question ceasing trading, for one reason or another, sometimes it's because of political tensions in the area — like with the Cypriot Toyota dealership which still has 1970s J-tin laying dormant, ravaged by opportunistic parts hunters. Years ago, photos appeared of a complete, 150-car, zero-miles Chrysler Neon shipment in Singapore. And no matter what the backstory, it's always fascinating to see completely everyday cars remaining undriven for decades, as if they were frozen in time while the world revolved around them. How about these as-new, unregistered, first generation Subaru Imprezas? Somewhere on the island of Malta in the Mediterranean, as reported by CarsAddition.com, there's a forgotten Subaru dealership with new mid-1990s stock still on the showroom floor. Judging by the unpainted bumpers and steel wheels, the right-hand-drive cars on display are absolute base spec, with likely the 90-horsepower 1.6 flat-four powering just their front wheels. They are almost all white, which adds to the appliance appearance. A couple Justy 4WD hatchbacks keep the Impreza saloons and wagons company, along with some Kei car vans and pickups. But the star of the showroom is the still-dazzling, late-'80s XT Turbo 4WD coupe, which has probably had been there originally to draw attention. It still does, and it's likely barely used. There are Subaru posters on the walls, all faded to blue, depicting Subaru's rally program and Leone/Loyale models which were originally replaced by the rounder Impreza in 1992. It's likely that all other base-model, first-generation Imprezas ever made have faced a quarter of a century of careless use, dents and rust. They were no fancier than a similarly priced Corolla, and it's unlikely any others have been preserved in a condition anywhere near these. Were the dealership owner ever to sell these, they would need complete overhauling after sitting for 25 years with their factory liquids and lubricants, but something tells me they won't leave the place anytime soon. It's unclear what the story behind this seemingly forgotten dealership is. CarsAddiction.com, the source for these photos, says it's probably due to a competing Maltese Subaru dealer upstaging this one, and the cars' era places them in the time of the 1990s economic downturn, which might have thrown a spanner in the works for this "Fuji" dealer.

Subaru revisits 1998 Impreza 22B STI

It was 1998 when Subaru made some crucial changes to its World Rally Championship Impreza, such as increasing the displacement of the turbocharged flat-four-cylinder engine from 2.0 to 2.2 liters and fitting wide fender flares. Subaru won the WRC manufacturer championship with the car that year, and it also was the year of the automaker's 40th anniversary. To celebrate the milestone, the company came out with this limited-edition, road-going Impreza, the hallowed 22B STI, which looked nearly identical to the rally car.
Only 424 22Bs were built, and most of them stayed in Japan. But Dominick Infante, national manager of product communications at Subaru of America, was able to secure a drive in one of the only two 22Bs in the US. He details the car's history and some of the design and engineering cues that made the Impreza STI so popular both in motorsport and on the street, but we were caught up listening to the exhaust and admiring the timeless blue-and-gold paint. You should too, so head below to watch the video.