Subaru Brz Limited W/ Innovate Supercharger And A Ton Of Extras/upgrades on 2040-cars

Auto blog

Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

Subaru Germany sends off BRZ with 100-unit Final Edition

Both the Subaru BRZ and its Toyota 86 Sibling have been confirmed to have an impending second generation (well, confirmed before the pandemic), which means it's about time to start warmly saying goodbye to the current models. They deserve it, because although many will remember the sports cars for their lack of power, they should be remembered as affordable, sharp-looking, flickable sports cars with rear-wheel drive, manual transmissions, and an extremely fun chassis. As first reported by Motor1, Subaru Germany is sending the BRZ off with a limited-run Final Edition. To start, no, the Final Edition does not have any powertrain upgrades. In Germany, the 2.0-liter remains the same at 197 horsepower and 151 lb-ft of torque. A six-speed manual is the base transmission setup, while a six-speed automatic transmission will cost an extra $1,850.  The Final Edition improves where most of the other BRZ and 86 special editions have improved: handling. Subaru added Sachs shock absorbers and Brembro brakes with red-painted calipers. Surprisingly, the BRZ keeps its 17-inch wheels rather than adopting the available 18-inchers. The standard paint for the Final Edition is Crystal Black Silica, not picture here, but the WR Blue Pearl shown above costs the equivalent of an extra $109. And buyers will want to get the blue paint, because the inside has blue accents. The gearshift lever, door trim, instrument panel, and leather steering wheel all have blue stitching. The front leather-and-Alcantara seats are blue and black, while the rear seats are all black, and the floor mats have blue BRZ logos on them. A Final Edition interior badge notifies occupants of its special nature. The most significant part of this release is its limited availability. The Final Edition will be held to 100 units for the German market, which will have an instant collectible on its hands. Before destination, the list price will be the equivalent of about $43,800.

Subaru cuts annual profit outlook on strength of yen, typhoon impact

TOKYO — Subaru lowered its annual profit forecast on expectations of a stronger yen and the impact on production from a typhoon last month, driving its shares down as much as 4.5%. Japan's smallest major automaker, one fifth of which is owned by top-ranked Toyota, cut its forecast for operating profit to 220 billion yen ($2 billion) for the year ending March 2020, from a previous forecast of 260 billion yen. Subaru revised its forecast for the yen to average 107 versus the dollar over the period, from 110 previously. A stronger currency eats into profits because cars exported from Japan become more expensive and the value of earnings made overseas decreases. The United States is Subaru's biggest market, accounting for about 60% of overall sales. Typhoon Hagibis forced Subaru to halt production at its factories in Gumna, north of Tokyo, for more than a week in October due to supply chain disruptions. The stoppage, which lasted until Oct. 25, resulted in lost production of 11,000 vehicles, Chief Executive Officer Tomomi Nakamura told a briefing in Tokyo on Wednesday. Hagibis was the worst typhoon to hit Japan in decades, leaving at least 80 people dead, according to national broadcaster NHK. "We have restarted production, but we couldn't return to full capacity immediately," Nakamura said. "Some of our suppliers' factories were completely submerged." Subaru also said vehicle sales rose nearly 20% in the first half of the fiscal year compared with a year earlier, driven almost entirely by an improvement in the United States amid strong demand for the Forester SUV crossover. Subaru shares were down 1% at 3,102 yen by 0440 GMT, after touching a low of 2,995.5 yen earlier.