2017 Subaru Brz Premium Coupe 2d on 2040-cars

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This Subaru BRZ has a snowmobile engine and gets 104 mpg

A hybrid powertrain didn't win the Honda CR-Z numerous fans, but it might be the magic ingredient in making the Subaru BRZ more potent. This is the "Car of the Future" as envisioned by Mississippi State University's Center of Advanced Vehicular Systems – the result of a two-year project, which married a front-mounted 850 cc snowmobile engine with two electric motors powering the rear wheels. The battery pack accounts for 12.7 kWh, which enables the car to go 50 miles on just electric juice. The two-liter boxer engine is no more, but what the car loses in cubic inches it gains in MPG. According to MSU engineers, the re-engineered car gets 104 mpg equivalent, and it only weighs 2,904 lbs: about 60 lbs more than an unmodified Sportshift BRZ. It clocks a 0-60 mph run at around 5.7 seconds, too, which beats a stock automatic BRZ by a second. The electric brain of the car improves the range by calculating optimizing algorithms, based on earlier driving. The guys from MSU's Bagley College of Engineering call this Predictive Engine Control. The most likable thing about this project might be that it's still clothed in a sports car body. Future-proof car designs are often focused on mobility instead of the driver, and choosing a BRZ as the basis shows how there's still room for petrolheads in the future.

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

Subaru recalls 100K turbocharged models for fire risk

The Basics: Subaru is recalling a total of 100,127 turbocharged cars over a fire risk. The affected vehicles include the 2007 to 2009 Subaru Legacy and Outback, 2008 to 2014 Impreza, and 2009 to 2013 Forester. All of the cars are equipped with the 2.5-liter turbocharged four-cylinder engine. The Problem: The turbocharged vehicles have a faulty relay that could cause the secondary air injection pump to fail. If the relay fails, the pump would work continuously, possibly overheat, and melt, increasing the risk of a fire. Injuries/Deaths: None have been reported. The Fix: Subaru dealers will replace the defective secondary air injection pump relay at no charge. If you own one: Subaru will notify affected owners to schedule a fix. Owners can also call Subaru's customer service line at 1-800-782-2783 to confirm if their vehicle is affected. Related Video: News Source: National Highway Traffic Safety Administration Government/Legal Recalls Subaru Crossover Hatchback SUV Sedan