2014 Subaru Brz Premium on 2040-cars

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Revisit the charms of the 1978 Subaru Brat

The Subaru Brat is the automotive equivalent of a teenager with a mullet: weird, a little reckless but brimming with enough self-confidence to make it cool.
The Brat came from Subaru's desire to compete in the burgeoning light pickup market of the late-1970s. To get around the so-called Chicken Tax that added a 25 percent tariff on imported pickup trucks, Subaru threw two seats in the bed, which technically allowed it to be classified it as a passenger car. The result was a great, weird combination of a complete lack of safety, with a low price and lots of driving fun.
In the video below, Motor Trend's Johnny Lieberman takes a 1978 Brat through the desert and shows just how much fun a little pickup can be.

Subaru partners with Magellan for smartphone-based navigation

With tech in the air this week at the Consumer Electronics Show, Subaru announced that it named Magellan SmartGPS as its mapping partner in future Subaru vehicles – without putting an exact date on when that "future" will be. The appointment means that Magellan's smartphone-based cloud navigation, which works on both Apple iOS and Android, will port fully voice-guided navigation using constantly updated maps to the head unit in the car. Magellan already sells a standalone SmartGPS unit that you can buy from major retailers, and it can communicate with other wireless devices to find destinations and transfer directions. However, with the rise of smartphones and with major tech players becoming baked-in fixtures inside vehicles, the sales of portable navigation devices have gone into freefall - from 15.1 million units in 2008 to around 4.3 million units in 2019. The deal with Subaru helps Magellan continue to focus on its core strength. The caveat is that your car will need to have the Subaru Starlink system. It is included in some of the brand's vehicles, like the Impreza and the Crosstrek. On others it is a cost option - it's part of a $1,795 package on the Legacy, a $2,295 package on the Outback. The press release below can tell you more. Subaru Names Magellan Its Smartphone-based Cloud Navigation Partner Magellan SmartGPS Navigation to Power Future Subaru Vehicles Equipped with the SUBARU STARLINK Platform Powered by Clarion's Smart Access System Las Vegas, NV – January 4, 2016 – Magellan's SmartGPS navigation has been selected to be included with Subaru vehicles featuring the SUBARU STARLINK platform. The SUBARU STARLINK infotainment systems, available in Subaru vehicles, utilize Clarion's advanced Smart Access™ cloud connectivity platform to seamlessly sync and control cloud-based applications directly through the infotainment system's screen, providing immediate access to Magellan's SmartGPS navigation. Designed to support both Apple iOS and Android smartphones, the SUBARU STARLINK app brings continuously updated cloud applications to the vehicle's center stack display. Drivers can then access all STARLINK approved apps and services effortlessly, including Magellan's SmartGPS, allowing for safe access and display on the vehicle's touch panel. Magellan SmartGPS navigation will be available on future Subaru models.

Subaru Viziv is a diesel hybrid crossover we could learn to love

With the 2013 XV Crosstrek, Subaru reaffirmed its interest in niche crossovers, and early signs are that it's selling well, so will parent Fuji Heavy Industries green-light another one? That's the question begged by the new Viziv concept just unveiled here at the Geneva Motor Show.
Of course, this is a pure showcar, and the four-seat crossover coupe's drivetrain is suitably next-generation as well. The plug-in hybrid drivetrain system features a 2.0-liter diesel boxer engine mated to a CVT, and a pair of electric motors drive the rear wheels for a through-the-road all-wheel-drive system. By going with motor-driven rear axles, Subaru says it has been able to provide larger rear-seat footwell and lower load floor. More excitingly, Subaru says its control systems allow for side-to-side torque vectoring for improved handling, and the system actually apportions more power to the rear wheels when the Viziv takes a corner.
In typical concept car fashion, the Viziv features flashy butterfly doors that provide access to both the front and rear seats, along with oversized 20-inch wheels and cutting-edge lighting. We like the Viziv's overall design direction - it looks more organic and all-of-a-piece than we're used to seeing from the Japanese automaker.