2014 Subaru Brz Limited Coupe on 2040-cars

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Subaru BRZ with 362-hp, 2.4-liter V8 is the best thing you'll hear today

Whenever the Subaru BRZ and its Toyota twin are talked about, the conversation inevitably turns to whether they would be even better sports coupes with more power. Since their introduction, rumors have popped up suggesting possibilities like more displacement, turbocharging or even a hybrid setup to increase horsepower, but nothing has come to pass. Japanese tuner Jun Auto has decided on a completely different way to boost performance by chucking the 2.0-liter boxer four-cylinder entirely in place of a beautiful 2.4-liter V8. According to the YouTube description for this clip, the engine is based on two of the 1.2-liter inline four-cylinder units from a Kawasaki Ninja ZX-12R motorcycle. The result is a mill that makes a claimed 362 horsepower and revs to over 11,000 rpm. It also sounds like automotive nirvana. Finished in an eye-catching contrast of bright yellow paint with white wheels and a black wing at the back, the V8 BRZ certainly doesn't hide its performance, either. This video's text is in Japanese, but knowledge of the language isn't necessary to understand what's going on.

Subaru will cap sales, introduce US-only SUV and PHEV

With Subaru's meteoric growth over the past few years, it seems like the company would double down on the success and expand. However, the Japanese brand has announced that it will take the opposite approach. Rather than continually increasing global deliveries, the automaker will instead cap annual volume to between 1.03 million and 1.1 million units, according to Automotive News. While the strategy will keep Subaru's niche status, the brand's lineup certainly won't stagnate. After abundant rumors, a US-only, seven-seat crossover will eventually be assembled in Indiana, and Impreza production will reportedly move there in 2016. In addition, the company will launch a plug-in hybrid around 2018, but it'll only be sold where necessary to meet zero-emissions requirements. While the Japanese brand is widely known for crossovers and wagons, Subaru isn't forgetting its performance fans, either. Fuji Heavy Industries President Yasuyuki Yoshinaga confirmed yet again that a second-gen BRZ is under development. "We have already agreed with Toyota we will do a full model change. We have not decided when it will be introduced," he said to Automotive News. Subaru has been considering whether to grow for years, but the planning eventually favored maximizing the current factories. For example, Subaru decided not to build a plant in China but has chosen to boost capacity at the line in Lafayette, IN. Yoshinaga sees the strategy as a way to maintain the brand's soul. "Many companies try to be bigger or sell more vehicles. If Subaru does the same thing, we will lose our characteristics," he said to Automotive News. Related Video:

Subaru parent company celebrates 60th birthday

Fuji Heavy Industries, parent company of Subaru, celebrated its 60th anniversary on June 15. And while the company is largely known in the automotive world for its innovative all-wheel-drive cars, its history stretches far back before the days of symmetrical all-wheel drive, World Rally Blue and gold wheels.
FHI was founded, much like Germany's BMW, as an aircraft company. It went through a series of names before settling on its current title in 1953. And while its aerial successes were never quite as famous as Mitsubishi and its Zero, FHI did fly Japan's first jet-powered trainer. The same year, 1958 to be exact, it unveiled the iconic Subaru 360 minicar. While the 360 never quite caught on in the US (at least not with the fervor of the similarly laid-out Volkswagen Beetle), the small, affordable and simple Subie had a wide-ranging appeal across the island of Japan.
The rear-drive, rear-engined 360 was eventually joined by the 1000, Subaru's first front-engine, front-wheel-drive car. More importantly, the 1000 ushered in Subaru's use of a horizontally opposed engine. The Subaru Leone, which arrived in 1971, expanded on the 1000, by offering a combination we're all familiar with nowadays - all-wheel drive with a flat-four engine.