2014 Subaru Brz Limited on 2040-cars

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Subaru WRX STI gets all gymkhana slidey in new European ad

A good partner makes sacrifices for a significant other. They aren't always fun, but sometimes chores have to be done. Subaru's European ad for its new WRX STI clearly understands that dynamic, as it shows what to what lengths a guy is willing to go in order to get his lady some bread in time for breakfast. Of course, running errands in a turbocharged, all-wheel-drive sports sedan down picturesque roads is hardly drudgery.
The wordless ad for the WRX STI says everything you could ever want to know about the winged blue Subaru. It expertly mixes some fantastic gravel rally footage with just a bit of inspiration from Ken Block's Gymkhana videos, as well. The automaker makes the right choice of actually letting the audience hear the growly exhaust and squealing tires over the music, too.
If this was your daily route to the bakery, you'd probably be prepared for a round of the World Rally Championship within a couple of months. Scroll down to watch the Subaru ad about a very polite WRX STI owner making sure breakfast is on the table.

Days 3-5: Our 4 favorite Patagonia timelapse videos | Subarus in South America

Sorry for the break in daily updates, Autoblog In Patagonia fans. McGraw and I spent the last two nights at a hotel so remote, it doesn't even technically have an address – just coordinates. We barely had wifi access and couldn't even get a cell signal most of the time, but now we're back with another quick update about our adventures in South America. Since our last writing, we hopped in a Subaru Forester and checked out the massive Perito Moreno glacier, crossed the border into Chile and spent all of Thursday inside the Torres del Paine national park. We drove Outbacks and Crosstreks on some truly epic dirt roads up and down mountains, and even took a break to do a little fishing (we can't work all the time). Friday, our journey took us even more south to Punta Arenas, Chile, and on Saturday we'll cross the Straits of Magellan and head back into Argentina, to fulfill our quest of driving to the southernmost drivable point in the world (outside of Antarctica). Since we've had lots of time on our hands, we decided to take some timelapse videos of the epic scenery here in Chile, and that's what we're bringing you this time around, in the video above. We'll have another update soon. In the meantime, check out our Facebook, Twitter, and Instagram feeds to see what we've posted on our very spotty cell coverage. We can't wait to show you everything we experienced when the big, final story comes out later this month. Auto News Subaru Videos patagonia autoblog in patagonia

Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.