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Factory Five's Subaru WRX-based 818 kit now on sale [w/video]

The Subaru WRX has always needed a dash more style, and the do-it-yourself carmakers at Factory Five are looking to accomplish a lot more than that with their new mid-engine, rear-wheel drive 818. The sports car started with a contest in 2011 to create the shape for the company's next vehicle, while sticking within certain limits. A designer named Nouphone Bansasi had his entry chosen, and first cars were completed last year.
The 818 is named after its target weight of 818 kilograms (1,803 pounds), and it's offered in two forms. The S starts at $9,990 and is meant for street use, with two seats and a basic interior. The R model for $10,990 is more track-focused and features a tiny windshield and full roll cage. The company claims that complete cars can be built for around $15,000, after factoring in the donor Subaru. Performance is very brisk, with acceleration to 60 miles per hour in under four seconds, according to Motor Authority.
The kits are meant to be something that even a relative novice could put together. All the builder needs to provide is a 2002-2007 Impreza or WRX. The car donates its turbocharged boxer four-cylinder engine, transmission, axles, brakes, steering and other major components. Factory Five supplies the spaceframe, body, suspension, lights, windshield and some interior trim. It doesn't even need paint, thanks to its gel-coated fiberglass body panels. The company also offers a laundry list of options, including carbon fiber aero components, upgraded suspension parts, improved brakes and more. Kits can be ordered in either left- or right-hand drive.

Racey Subaru BRZ spied on New York Auto Show floor [UPDATE]

UPDATE: Subaru had the same BRZ out on the show stand this morning, so we added a full gallery. Turns out the car is called Subaru STI Performance Concept... full info available later this afternoon. Subaru is doing something very interesting with the BRZ at the New York Auto Show. Unfortunately, actual details about it are nonexistent at this point, but a user with the screenname The359 posted these two photos from the floor of the event on the FT86 Club forums, by way of an Instagram page. This BRZ appears to get a pretty thorough makeover with big, L-shaped LED running lights on the edges of the more aggressive front air dam, widened fenders and a rather nicely integrated hood bulge, which suggests the possibility of a more powerful engine underneath. The profile photo provides an even better look at the body kit, and it's practically impossible to miss the massive wing at the back that should keep the coupe sticking to the ground. In all, it bears a striking resemblance to the Subaru BRZ Concept STI that was shown at Los Angeles way back in 2011. It's not currently clear whether this is just a high performance concept to tease us, or the more powerful BRZ that many people are looking for. Regardless, the car definitely piques our interest. Related Video:

Subaru getting creative in these two very different WRX STI viral videos

Subaru is getting into viral videos with two new, radically different shorts to promote the 2015 WRX STI; both are pretty entertaining. They are certainly more interesting, from an enthusiast perspective, than the company's dog-oriented advertising campaign and sponsorship of the Puppy Bowl.
The first promotes a new grindhouse-style short film that Subaru is launching, which is cheekily called The Ride of Her Life, and it previews the full deal due on March 13. While It's just a glimpse at the moment, if Subaru really leans into the cheesy, 1970s-style, then the full video could be really enjoyable.
The second video is a new take on an idea we've seen before but is still very cool. There might be some digital trickery going on in some of the "Stick bomb" shots, but the result is still exciting. Plus, the STI's Nürburgring livery is quite attractive. Scroll down to check them both out and tell us which you prefer in Comments.