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Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

Subaru confirms 3-row crossover for Indiana plant for 2018

There's a new vehicle coming to Subaru's Lafayette, IN, factory, as the all-wheel-drive specialist confirmed the site will build a new three-row crossover. The vehicle, which will actually be larger than the long-departed, three-row Tribeca, will begin construction in 2018. This announcement from Subaru follows a report from Automotive News last week that the company would introduce a US-specific seven-passenger CUV. That same report pointed to the Indiana factory as the source of the new model. It's unclear if this new model will revive the Tribeca name. All the company would say is that it "will likely carry a name synonymous with outdoor adventure, consistent with the company's other successful crossovers." "We are delighted to be bringing even more Subaru manufacturing to the US," Subaru of Indiana Automotive executive vice president Tom Easterday said in a statement. "The new model will also result in increased investment at SIA and at several of our suppliers across the country." Alongside the unnamed new CUV, Subaru's Lafayette, IN, factory already builds the Legacy and Outback. By the time the full-sizer arrives, the factory will also be responsible for the redesigned Impreza. Read on for the official announcement from Subaru. November 9, 2015 SUBARU CONFIRMS NEW 3-ROW CROSSOVER TO BE MADE IN U.S. AT INDIANA PRODUCTION PLANT Subaru of Indiana Automotive will receive 3-row in 2018 as its fourth model Cherry Hill, N.J. - Subaru has confirmed that a new 3-row crossover model, effectively replacing the retired Tribeca, will be produced at its SIA plant in Lafayette, Indiana. The all-new crossover is expected to be built beginning in 2018 and will be a larger vehicle than the Tribeca, with full third-row capability. The new vehicle has not yet been named, but will likely carry a name synonymous with outdoor adventure, consistent with the company's other successful crossovers; Outback, Forester and Crosstrek. When production of the new model begins, Subaru will have four models produced in the U.S.: Legacy, Outback, a new Impreza compact sedan and 5-door model beginning production in late 2016, and this new crossover. Subaru production in Indiana is projected to be approximately 228,000 units in 2015, and annual capacity is scheduled to grow to 394,000 with the introduction of the Impreza model. Subaru is currently enjoying its seventh consecutive year of sales records and expects to close 2015 with over 550,000 sales, with sales tripling since 2007.

The super-sized Atlas isn't the three-row VW should build

In the late '50s and early '60s the Volkswagen Beetle wasn't ubiquitous in my hometown of Lincoln, Nebraska, but it came pretty damn close. Fords and Chevys dominated, but beyond the occasional MG, Triumph, or Renault the import scene was essentially a VW scene. When my folks finally pulled the trigger on a second car they bought a Beetle, and that shopping process was my first exposure to a Volkswagen showroom. For our family VW love wasn't a cult, but our '66 model spoke – as did all Volkswagens and most imports at the time – of a return to common sense in your transportation choice. As VW's own marketing so wonderfully communicated, you didn't need big fins or annual model changes to go grab that carton of milk. Or, for that matter, to grab a week's worth of family holiday. In the wretched excess that was most of Motown at the time, the Beetle, Combi, Squareback, and even Karmann Ghia spoke to a minimal – but never plain – take on transportation as personal expression. Fifty years after that initial Beetle exposure, and as a fan of imports for what I believe to be all of the right reasons, the introduction of Volkswagen's Atlas to the world market is akin to a sociological gut punch. How is it that a brand whose modus operandi was to be the anti-Detroit could find itself warmly embracing Detroit and the excess it has historically embodied? Don't tell me it's because VW's Americanization of the Passat is going so well. To be fair, the domestic do-over of import brands didn't begin with the new Atlas crossover. Imports have been growing fat almost as long as Americans have, and it's a global trend. An early 911 is a veritable wisp when compared to its current counterpart, which constitutes – coincidentally – a 50-year gestation. In comparing today's BMW 3 Series to its' '77 predecessor, I see a 5 Series footprint. And how did four adults go to lunch in the early 3 Series? It is so much smaller than what we've become accustomed to today; the current 2 Series is more substantial. My empty-nester-view of three-row crossovers is true for most shoppers: If you need three rows of passenger capacity no more than two or three times a year – and most don't – rent it forgawdsake. If you do need the space more often, consider a minivan, which goes about its three-row mission with far more utility (and humility) than any SUV.