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Smart USA doesn't take crap from anyone

The minds at Smart USA took to Twitter to make a point about the manufacturer's tridion safety cell recently. Clayton Hove, who runs a snarky blog about advertising, joked that he "Saw a bird had crapped on a Smart Car. Totaled it," leaving the door wide open for Smart to work up a response. And respond the automaker did.
Smart USA fired off a tweet of its own, complete with an infographic (click above to enlarge) depicting exactly how much bird excrement it would take to damage the vehicle's safety cell. According to Smart, the structure can withstand up to 9,000 pounds of pressure, which equates to around 4.5 million pigeon droppings.
Smart didn't stop at just doing the math. The company worked up a handy infographic to break down exactly how many turkey or emu droppings would do the same damage. Turns out those numbers are 360,000 and 45,000, respectively. Hilarious. Check out Smart Twitter account to see the original exchange.

Ouch, that smarts | 2017 Smart Fortwo Electric Drive Cabrio First Drive

Some people don't know when to quit. Chuck Wepner was one of these people. Wepner was famous for two things as a heavyweight boxer in the 1970s: having his face broken open (his nickname was The Bleeder) and going 15 rounds with Muhammad Ali in a title match for the championship. Ali, not surprisingly, beat the living daylights out of Wepner. On a world record list of tolerating senseless brutalization for far too long without admitting defeat or changing tactics, Wepner ranks high. On a list of successes, not so much. Much the same could be said of the Mercedes-Benz urban mobility subsidiary known as Smart. The company has spent almost 10 years in the American market now, building and attempting to sell an unerringly similar recipe of small, uncomfortable, homely, cheap, uninspired, inefficient, overpriced, subpar, fun-colored, rear-engine city vehicles - and has not gained an iota of traction. With all of the power and glory of the three-pointed star behind it, the brand last year ranked in the bottom three of total sales, just above Alfa Romeo, which had no cars to sell, and Bentley, which prides itself on selling as few cars as possible. Sales for 2016 were down 17 percent. They're down nearly 20 percent more from there thus far in 2017. Alfa Romeo has sold more cars. Yet, instead of giving up and going away, the brand has decided to stick around for a few more rounds. One would think that this might demonstrate a willingness to learn from its big mistakes, which include making cars that are worse than anything in or around the their price or size segment – including a lot of great cars like the Honda Fit and Ford Fiesta. And Smart's big move — an announcement that, starting in 2018, it will sell only pure electric vehicles in the States — indicates some sense of prescience and topicality. The EV market is maturing and growing, moving out from early adopters to fast followers and perhaps even beginning to trickle down into the mainstream, so the time seems ripe to jump on the bandwagon. And Mercedes is investing heavily in electric power, planning to develop a full range of vehicles under its EQ sub-brand, so Smart can clearly capitalize on some of that knowhow.

Maybach crossover looking more likely, Smart crossover possible

Mercedes-Benz executives are still making positive noises about the chances of a Mercedes-Maybach SUV. Following Daimler CEO Dieter Zetsche's answer of "most likely" at the Geneva Motor Show, Mercedes Cars head of sales and marketing Ola Kallenius told Autocar that a Maybach SUV based on the next-generation GLS is "the more likely scenario." That's the same Kallenius that told Automotive News just last November that "we have no plans for it [a Maybach SUV]." It's a subtle shift, to be sure, but it's still a shift. The GLS – introduced as the latest-generation GL in 2013 – is still undergoing testing for its its mid-cycle refresh, so a Maybach version is a few years off. That would, coincidentally, give Mercedes time to see how the other super-luxe entrants are faring, and prepare its charge accordingly. Autocar expects that should it be built, it will come when the GLS shifts to the S-Class platform and most likely get the twin-turbo V12 from the Mercdes-Maybach S600 sedan, although the company's 4.0-liter twin-turbo V8 is possible if there are strong intentions for the Chinese market. Also on Stuttgart's agenda of dreams is a Smart crossover, according to the report. It could be Smart's best chance at profitably extending the range, based on the mania for tiny utes, and that would help both Daimler and the ForTwo's Renault Twingo sibling. It sounds like this is a ways off, though, due to coming up with an engineering solution for the Smart's engine packaging. Related Video: