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Smart Electric Drive ad offers blockbuster treatment for tiny car

Drama, suspense, romance, horror - just about everything you might want from a great big-budget flick has been packed into this minute-long masterpiece from Smart (or its ad agency, anyway).
Smart has been pushing its 2013 ForTwo fairly aggressively over recent weeks, debuting new series of commercials aimed at changing minds about the diminutive two-seater. This spot for the upcoming ForTwo Electric Drive is no different, but it may just be the best of the bunch.
Watch all the way through - it's worth it.

Smart will unveil an autonomous EV concept in Frankfurt

Urban mobility minicar maker Smart took to Instagram to tease a new concept car it plans to unveil next month at the Frankfurt Motor Show. It's an all-electric, autonomous car that borrows its electric powertrain from the Mercedes-Benz EQ. The partial reveal on Instagram doesn't give much to go on visually, except for an interesting LCD display on the front grille. (Or is that the rear? We're not sure.) It's due to hit the International Motor Show (IAA) Sept. 11. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In a news release touting its IAA lineup, Daimler touts the car as being "an intelligent solution for shared urban mobility." Here's more from the company (tl;dr version: It's an electric, autonomous, car-sharing concept): With the new, electrically powered smart showcar, the brand is exhibiting a study by the recently founded product and technology brand EQ as a world premiere. This fully autonomously driving study is the first model to comprehensively embody all four pillars of the corporate strategy CASE: "Connected", "Autonomous", "Shared" and "Electric". It stands for maximum mobility efficiency in and for the urban environment thanks to systematic further development of the carsharing concept, and makes the vision of individualised, highly flexible urban public transport a reality. Our recent First Drive review of a 2017 Smart Fortwo Electric Drive Carbrio was fairly brutal, with the author noting that Mercedes' Smart subsidiary "has not learned anything, but simply converted their previous losing formula to run on electricity." Smart announced back in 2016 it planned to electrify its entire lineup. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Video: Green Frankfurt Motor Show smart Technology Emerging Technologies Hatchback Autonomous Vehicles Concept Cars Electric

Smart highlights safety of new Fortwo by crashing into much bigger brother

Smart is just getting ready to launch its new Fortwo and Forfour minicars, riding on a completely different platform, and the diminutive brand wants to show that its latest creations can stand up to some serious abuse. For such a tiny car, the crashworthiness of the Smarts is a legitimate concern when taking on larger, heavier vehicles. To prove their survivability, the company filmed a head-on collision pitting the latest Fortwo against a Mercedes-Benz S-Class weighing more than twice as much.
When it unveiled the latest cars, Smart touted that it crash-tested them against the larger Mercedes-Benz C-Class and S-Class. Among their updates, the Fortwo and Forfour use a substructure containing ultra-high strength, hot-formed steel and maximum-strength, multiphase steel. They also have larger crumple zones.
Of course, Smart can make all the claims that it wants about the cars' safety, but actually showing it to people is much more convincing. At 5,088 pounds, the S-Class dominates the 2,478-pound Fortwo in terms of weight. Scroll down to see how the little hatchback fares against the more expensive, luxury sedan in a 31-mile-per-hour frontal crash.