2014 Smart Fortwo Passion Coupe on 2040-cars

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New Smart ForFour ad is f**king great [NSFW]

Perhaps we're just easily amused, but this new advertisement from Smart is hilarious, if only for its sheer chutzpah. It plays on the innate ability of small children to repeat just about everything they hear, both good and bad. The 45-second spot was put together by BBDO Berlin for Smart, and emphasizes that tiny city cars, like the new ForFour, are a lot easier to deal with than hulking SUVs. And it does so in the most amusing way possible. The first 30 seconds are mainly toddlers cursing like the proverbial sailor, dropping F-bombs and several less vulgar expressions. There's even a kid waving his tiny middle finger. Towards the end of the clip, the ad's point is made. Check out the video up top, and do keep in mind, aside from a short stretch, the entire video is uncensored. If your workplace discourages foul language, you'll probably want to wait until you get home to watch this.

Fashion designer Jeremy Scott gives Smart Fortwo Electric some wing bling [w/video]

If you were to gaze upon the Smart Fortwo Electric Drive and ponder what you might add to sort of, you know, set it off a bit, you probably wouldn't consider adding a pair of wings. That's because you are not Jeremy Scott. He, on the other hand, would do exactly that. And has.
That's right, that winged wonder you see pictured above is not some sort of Redbull-induced hallucination. Rather, it is the result of a creative collaboration between Mercedes-Benz Cars Advanced Design Studios and the aforementioned famed fashion designer called, appropriately enough, the Smart ForJeremy. And, it has just made its debut at the LA Auto Show.
Besides the faux-feather flourishes that light up when the brakes are applied, the outward appearance of this 2013 limited special edition is tarted up with a custom set of propeller-inspired wheels with just enough shiny to balance the chromed finish of its tridion shell, mirrors and, um, "eyebrows."

Car2go shuts down in the UK

Until now, the trajectory of the Car2go carsharing service has been growth, growth, growth. But the expansion has hit a snag in jolly old England, where Daimler has announced it will shut down operations there. This means that the two Car2go UK locations, London and Birmingham, will no longer offer one-way, short-term car rentals as of tomorrow. Car2go is blaming "the UK's strong culture and tradition of private vehicle ownership" for the failure of the carsharing program in England. The company isn't giving up yet, and says it will "continue to observe the UK market for cultural changes towards the 'free-floating [carsharing] model'." UK Car2go members will still be able to use their moovel-accounts at Car2go projects in other European cities. The problem, a spokesman told Reuters, is that Car2go never registered over 10,000 users in the UK. Globally, there are over 750,000 Car2go users. Car2go started offering trips in the UK in the fall of 2012, when things were much more positive. The company said that it convinced the City of Birmingham to partner with it on a urban mobility pilot project thanks to Car2go's "unique features and many years of global experience in the sector of urban mobility." WITHDRAWAL FROM UK MARKET car2go, the pioneer of "free-floating" car sharing, will be withdrawing from the UK with effect from 30 May 2014. We've listened closely to customer feedback and taking the UK's strong culture and tradition of private vehicle ownership into account, we have decided to withdraw from the UK market place. car2go launched in Birmingham in 2013 and has been operating in three London boroughs since December 2012. The unique challenges we encountered were more significant than expected. As the world's largest free-floating carsharing provider, we will continue to observe the UK market for cultural changes towards the "free-floating model". car2go will continue to be a worldwide success story as we operate in a total of 25 cities around the World with more than 700,000 customers. With a moovel-account and a validated driving licence you will be still able to use car2go in all other 12 European car2go cities. === CLOSURE OF CAR2GO BIRMINGHAM AND WITHDRAWAL FROM UK MARKET car2go, the pioneer of "free-floating" car sharing, will be withdrawing from Birmingham with effect from 30 May 2014.