2013 Smart Fortwo Electric on 2040-cars

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New Car2go Regional Access shares carsharing between US, Canada

The 13 various North American Car2go services are about to play together a lot nicer. With the new "Regional Access" plan, every North American Car2go member will be able to use his or her membership from one city in another. This was previously available within the US to US-based members who wanted to use their accounts in another US city, but now US users can drive in the three Canadaian Car2go cities - Calgary, Toronto and Vancouver - and vice versa. Regional Access starts May 5 (so, sadly, not in time for any Star Wars Day shenanigans you may have planned), and does not cost any extra to use. Of course, opening up more cars to the current membership by definition increases the amount of possible Car2go trips, so it makes a lot of sense for Car2go to offer this upgrade for free. Sadly, European cities are not included in this change, but we hope that happens in the near future. If you have a Car2go account but haven't been using it because of recent price hikes (we're looking at you, Austin airport parking), then check out Free2go, an app that tells you which of the Car2go Smart Fortwo vehicles near you need a fill-up. Since Car2go provides users with 20 free minutes if they refill a car with a gas tank that is less than a quarter full, Free2go is a way to get some time credited to your account. This bonus is not applicable in cities with electric Car2go fleets, like San Diego. Dear car2go Member, We are proud to share some exciting news with you. At car2go, we've heard from many of you about the need for more transportation options in your city – and we listened. We've updated our Terms and Conditions and Trip Processes in preparation for more exciting features to come that will enhance your car2go experience. In fact, starting May 5th, 2014, we'll be giving our members the opportunity to take advantage of our first major upgrade (for free!): car2go Regional Access. This allows all North American car2go members to use the car2go service in any of car2go's 13 cities across the U.S. and Canada. So, what does this mean for existing members? As we prepare to expand into more innovative mobility options, all members will be required to accept the new Terms and Conditions and Trip Processes, which will go into effect on May 5th, 2014, more details on the changes can be found in the document here.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Daimler to sell half its stake in Smart to Geely, Reuters reports [UPDATE]

UPDATE: Reuters on Tuesday reported that Daimler AG is nearing the sale of a 50 percent stake in its small-car brand Smart to China's Geely Automobile Holdings, the Financial Times said on Tuesday, citing three people familiar with the matter. The sale will be confirmed before the Shanghai Auto Show in April, FT said. Both Daimler and Geely declined a Reuters request for comment. Last year, Geely built up an almost 10 percent stake in Daimler in a $9 billion bet by its chairman and became the biggest shareholder in Daimler. Previous story appears below: A new report from Germany's Handelsblatt says Daimler will decide the fate of its money-losing Smart microcar brand by year's end. Dieter Zetsche and his signature white mustache will retire in May, taking his support for the brand with him, and designated successor Ola Kallenius was steeped in Mercedes-Benz's AMG world of performance cars. Meanwhile, Kartrin Adt, a former Daimler Human Resources VP who took over as head of Smart last September, has yet to formulate a strategy to steer the brand to profitability and has reportedly focused on energizing the brand and looking for a partner in China, including with Volvo owner Geely. "Ola has no history with the Smart," Handelsblatt quotes an unnamed insider as saying, and no scruples about burying the brand. It's not the first time the brand's future has been cast into doubt. Last fall, rumors circulated that Renault was likely to pull the plug on its partnership that created the Smart ForTwo and Renault Twingo, which share a platform. The publication said the brand hit an all-time global sales high of more than 150,000 in 2004, and it's been mostly downhill since then, having never turned a profit since its introduction two decades ago. According to CarSalesBase.com, sales of the ForTwo have dropped from a high of 24,622 in its first year in the U.S. in 2008 to just 1,276 last year. In Europe, Smart sold 62,361 FourTwo models last year, and 97,346 vehicles in total. Smart's latest plan is to convert to an all-electric urban mobility brand, though that might be too costly, and hence the shopping for a partner in China. At the Geneva Motor Show earlier this month, Smart showed what it called the Forease+, a curious two-seater concept and update on the Forease shown last year in Paris. It features a hard fabric shell roof with a soft fabric cover with no side or rear windows and no climate control.