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Car2go turns your smartphone into carsharing key with Mobile Access

For all the smarts in the Smart cars used in Car2go, the cars haven't been smart enough to talk to users' smart phones. At least, not in the way you might want them to talk to each other. Until now, Car2go users have had to carry a special card with them to gain access to the broad network of carsharing vehicles. Now, you can get in and drive using your phone and the Car2go app. Previously, the app would let you find a Car2go vehicle, but an update to allow Mobile Access. As long as you can update your app to version 2.0 (on iOS or Android), you can now use your phone to find, reserve and unlock a Car2go to start your trip and then lock up and end your trip when you're done. The standard card still works, as well. The slick new feature works on all 12,500 Car2go vehicles in North America. The service was also recently updated with Regional Access to allow any user in North America to use a Car2go in any other North American city. When the European fleet gets integrated, we'll be even more excited. Read more below. With your phone replacing the card, Car2go has gotten a lot easier to use. I've certainly missed out on drives when I've forgotten my cars. With one less thing to carry, I've got one more reason to share a car. CAR2GO OFFERS MOBILE ACCESS TO ITS GLOBAL FLEET Members Will Now Be Able to Begin car2go Trips with their Smartphone Free Membership and Drive Time For a Limited Time AUSTIN, TX (November 24th, 2014) -- car2go North America LLC, the largest, fastest-growing global carsharing company, announced today the launch of Mobile Access, an upgraded app feature that allows members to not only search for and reserve a car2go vehicle, but begin their car2go trip via their smartphones. Beginning today, Mobile Access will serve as an alternative to the company's member card, which was, until now, the only way to access a car2go vehicle and end a ride. "At car2go, we are focused on improving our service and providing the best experience for our members with their feedback," said Paul DeLong, CMO of car2go North America. "With the addition of Mobile Access, we're making it easier for our members to get in a car2go. Having options are everything – now, our members won't have to carry their membership card – they'll be able to drive in no time." Mobile Access works similarly to the member card, allowing members to unlock a car2go and start their trip. Members can also continue to use their member card if they prefer.

Car2go shuts down in the UK

Until now, the trajectory of the Car2go carsharing service has been growth, growth, growth. But the expansion has hit a snag in jolly old England, where Daimler has announced it will shut down operations there. This means that the two Car2go UK locations, London and Birmingham, will no longer offer one-way, short-term car rentals as of tomorrow. Car2go is blaming "the UK's strong culture and tradition of private vehicle ownership" for the failure of the carsharing program in England. The company isn't giving up yet, and says it will "continue to observe the UK market for cultural changes towards the 'free-floating [carsharing] model'." UK Car2go members will still be able to use their moovel-accounts at Car2go projects in other European cities. The problem, a spokesman told Reuters, is that Car2go never registered over 10,000 users in the UK. Globally, there are over 750,000 Car2go users. Car2go started offering trips in the UK in the fall of 2012, when things were much more positive. The company said that it convinced the City of Birmingham to partner with it on a urban mobility pilot project thanks to Car2go's "unique features and many years of global experience in the sector of urban mobility." WITHDRAWAL FROM UK MARKET car2go, the pioneer of "free-floating" car sharing, will be withdrawing from the UK with effect from 30 May 2014. We've listened closely to customer feedback and taking the UK's strong culture and tradition of private vehicle ownership into account, we have decided to withdraw from the UK market place. car2go launched in Birmingham in 2013 and has been operating in three London boroughs since December 2012. The unique challenges we encountered were more significant than expected. As the world's largest free-floating carsharing provider, we will continue to observe the UK market for cultural changes towards the "free-floating model". car2go will continue to be a worldwide success story as we operate in a total of 25 cities around the World with more than 700,000 customers. With a moovel-account and a validated driving licence you will be still able to use car2go in all other 12 European car2go cities. === CLOSURE OF CAR2GO BIRMINGHAM AND WITHDRAWAL FROM UK MARKET car2go, the pioneer of "free-floating" car sharing, will be withdrawing from Birmingham with effect from 30 May 2014.

Next-gen Smart ForTwo, ForFour will be even smaller

As expected, the new four-seat vehicle that Daimler AG's Smart division is will start selling later this year will still be pretty darn short. Daimler CEO Dieter Zetsche, speaking at the Mercedes-Benz parent company's annual press conference, disclosed a few details about both the next-generation Smart ForTwo and the new Smart ForFour, according to World Car Fans. The next-generation ForTwo will shrink by about six inches. The ForFour, which the German automaker should unveil this summer before starting sales in Europe by the end of the year, will be tidy 3.5 meters (137.8 inches) long. That's about nine inches shorter than the standard-issue Mini Cooper (we're not even going to compare it to the Clubman) and almost two inches shorter than the Fiat 500. It's also shorter than the original ForFour, which Smart sold from 2004-2006 and was 147.7 inches long. Additionally, Zetsche said the next-generation ForTwo will shrink by about six inches from the current version to a comically short 105.5 inches long. Smart's US sales were just south of the 10,000-unit mark for 2013 (9,264, to be exact), and Smart chief Annette Winkler said last month Daimler was unlikely to sell the Smart ForFour in the US because of domestic automotive regulations and the additional investment it'd take to bring the model stateside. Last February, a new Smart ForFour prototype was spotted being tested in the cold-weather climes of Sweden. Featured Gallery Smart Fourjoy Concept View 11 Photos News Source: World Car FansImage Credit: Smart Green smart smart forfour fortwo