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Scion was Toyota's lost generation

Toyota's top North American leader was succinct in explaining the reasons for killing Scion. "It's the right decision at the right time," Jim Lentz said. It's hard to disagree. In a strong market that saw 17.5 million sales last year, Scion volume dipped three percent. Its product lineup has withered for years, which is always a telltale sign a brand doesn't have the full support of its owner. Though enthusiasts love the FR-S sports car, it's the fruit of a joint project with Subaru that also produced the BRZ. Scion's coolest car has a twin sold by one of its rivals. After the FR-S launched in 2012, Scion got nothing – squat – in the way of new products until the iA and iM arrived late last year, IHS senior analyst Stephanie Brinley noted. "[Scion] was not successful in building a visual brand identity or product personality," she said. Lentz, Scion's first vice president and now CEO of Toyota's North American division, admitted the market has changed. "Younger customers have a different mindset," he said. In the early oughts, a brand that catered to a youthful demographic made some sense, and this is one front where Toyota can declare victory. Seventy percent of Scion's buyers were new to Toyota, and the average age was 36 years old. The problem is, not enough of them buy Scions anymore. Scion hit a highwater sales mark of 173,034 vehicles in 2006 and hasn't come close to reaching that since. The recession hurt Scion, too. It bottomed out in 2010 with just 45,678 sales, a time when the rest of the industry was beginning to recover. There was a brief uptick (73,507) in 2012, but Scion failed to capitalize on that momentum and sales fell for three more years. Toyota is calling Scion's pending death a "transition" back to the main company. Sure, most of the cars will be rebadged Toyotas, like the FR-S, iA, and iM. The C-HR, an attractive future crossover that would have given Scion a boost, will go into production as a Toyota. But make no mistake: This is a failure. Toyota is closing a brand in the same way General Motors scrapped Oldsmobile, Ford shuttered Mercury, and Chrysler dropped Plymouth. Those brands languished for years. Toyota moved quicker to put the fork in Scion, which prevented it from becoming a long-term drain on the parent company. Lentz was dead on. It's the right time. News & Analysis News: Sergio Marchionne is against a Ferrari SUV Analysis: His exact words were, "you have to shoot me first," Bloomberg reported.

Toyota recalls power window switches for 6.5 million vehicles [UPDATE]

UPDATE: There was one incident of someone in the US getting a burn to the hand from this issue Toyota spokesperson Cindy Knight tells Autoblog that. "We have 11 reports where part of the door trim and/or switch was burnt," she said. The company isn't aware of any crashes from the problem, though. Because of a potential short circuit in the driver's side power window switch, Toyota is recalling 6.5 million vehicles worldwide, Reuters reports. Of those, the automaker says around 2 million are in the US. The affected models here are: 2007 and 2009 Camry and Camry Hybrid 2009-2011 Corolla 2008-2011 Highlander and Highlander Hybrid 2009-2011 Matrix 2006-2011 RAV4 2009-2011 Sequoia 2009-2011 Tundra 2006-2010 Yaris 2009-2011 Scion xB 2009-2010 Scion xD According to Toyota, the switch might not have received adequate lubricant grease during manufacturing, and over time this could lead to a short circuit. In a worst-case scenario, the part might even overheat, melt and cause a fire. As a fix, dealers will inspect the component on these vehicles and apply heat-resistant grease to it, and any broken examples will have an internal circuit board replaced. Toyota already issued one recall for this problem in 2012 when it had to repair 7.5 million vehicles globally from the 2007-2009 model years, including 2.5 million in the US. These latest models had the grease applied in a different way. Related Video: Toyota Recalls Certain Vehicles for Power Window Master Switch October 21, 2015 TORRANCE, Calif., Oct. 20, 2015 – Toyota Motor Sales, U.S.A., Inc. today announced that it is conducting a safety recall of approximately 2,000,000 vehicles related to the driver's side Power Window Master Switch. The involved vehicles include certain: 2007 and 2009 Camry and Camry Hybrid 2009-2011 Corolla 2008-2011 Highlander and Highlander Hybrid 2009-2011 Matrix 2006-2011 RAV4 2009-2011 Sequoia 2009-2011 Tundra 2006-2010 Yaris 2009-2011 Scion xB 2009-2010 Scion xD The Power Window Master Switch in the involved vehicles may have been manufactured with insufficient lubricant grease. If not enough grease is applied, under certain conditions the switch may develop a short circuit that can cause the switch assembly to overheat and melt. A melting switch can produce smoke and potentially lead to a fire. Toyota previously recalled certain 2007-2009 model year vehicles for a similar condition.

Scion's SEMA show cars display tuner creativity [w/videos]

Scion brought four FR-S concepts to SEMA this year and one xB concept, while another three Scion tCs were brought to the show by three different shops that are competing in Scion's Tuner Challenge. The modified Scions range from mild to insane, and show how popular they are in the tuner world.
The Tuner Challenge teams brought unique creations to SEMA, after Scion gave each of them a tC, $15,000 and 90 days to modify it. At 11:00 AM on Wednesday, judges picked the Young Tea Scion Simpli-tC as the winner, the Walter Franco Scion L-DZ Concept got second, and third place went to the Josh Croll Scion WSD-tC. Check out the three videos below to watch the tC builds from start to finish.
Out of the FR-S concepts brought to the show, we're gravitating toward the GReddy Performance x Scion Racing Drift FR-S (top), which has the venerable 2JZ-GTE turbocharged straight-six engine in place of the flat-four that comes standard in the rear-wheel-drive coupe - ready to pump out 750 horsepower - and the Bulletproof FR-S Concept One, which features a striking, handmade wide body and a heavily modified, turbocharged flat-four that puts out 500 hp.