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Scion reveals iM concept ahead of LA debut

After dropping a teaser image on us a few weeks ago, Scion has revealed in full the new iM Concept it's bringing to the Los Angeles Auto Show next week. As expected, the concept is clearly a rebadged version of the Euro-market Toyota Auris, only with some "European Racing Circuit Styling" upgrades to make it look more aggressive.
Along with the Scion logos, the five-door hatch is treated to a deeper air dam flanked by angular vents with stacked fog lamps, beefed-up wheel arches linked by widened side sills and filled with 19-inch, anthracite-finish alloys on low-profile rubber. Vented brake discs and four-piston calipers join an adjustable suspension as show-worthy equipment upgrades.
The sporty treatment continues around back with a similarly aggressive rear bumper and roof spoiler. Even the wing mirrors are replaced with narrower units. Little wonder it's all done up in a shade Scion calls "incrediblue" that looks rather similar to what sister-brand Lexus would put on one of its F-branded performance models - or for that matter what corporate ally Subaru would put on an STI hot hatches like the WRX.

Scion iA and iM rolled into Yaris and Corolla lineups for 2017

The Scion brand may be going away, but most of its cars (sorry, tC) are living on. We'll see the 2017 Toyota 86 (nee Scion FR-S) at the New York Auto Show next week, and the automaker already confirmed that the Scion iA and iM will be rebadged as Toyotas. But instead of standing on their own, the former Scions will be rolled into existing model lines. "Yaris iA" and "Corolla iM" will be the official names of the cars, effective for 2017. It's a smart move, paring the relatively new Scion nameplates with well-known, existing Toyota monikers. Scion spokeswoman Nancy Hubbell tells Autoblog that the iA already exists as the Yaris in the Canadian and Mexican markets, so "that connection was already there." Plus, it's better for marketing. The combination of the two vehicles all under the Yaris nameplate means Toyota can focus its advertising dollars on one vehicle line, simply saying that you can now have the Yaris as a four-door sedan or a five-door hatchback. "The same goes with Corolla," Hubbell explains. She says the existing Toyota sedan and the Scion iM "paired really well," and again, it means Toyota can advertise the Corolla as having two body styles moving forward. There are benefits from a sales perspective, too. Never mind that Scion division sales were already included in Toyota's overall numbers – calling the new cars Yaris iA and Corolla iM means the company won't have to report these cars individual sales separately. It's like when Toyota made the Matrix – its technical name was Corolla Matrix, so its individual sales didn't have to be broken out. That means an extra boost in overall numbers for the Yaris and Corolla, even if the cars would have been reported under Toyota's numbers had they kept their Scion badges. View 18 Photos Related Video:

2016 Scion FR-S gets slight price increase, updates

Scion has bumped up the starting price of its rear-drive FR-S for the 2016 model year, although as the manufacturer tells it, an improved interior and more standard equipment makes the extra cost easier to bear. The FR-S with the six-speed manual has gone from $24,900 to $25,305, while the automatic's former $26,000 entry price has received an identical $405 bump. Those prices do not include a $770 destination charge. Offsetting the price increase is a new audio interface with a standard seven-inch touchscreen display and integrated rear-view camera. Scion's designers also touched up the cabin, adding bright silver accents throughout, while the customers can opt for two new exterior finishes. There's a blue named Oceanic, and a new red, called Ablaze, which you can see in the gallery. Check out the gallery up top, and then scroll down for the full press release. Related Video: New Style, Safety, Sounds and Sales Price For 2016 Scion FR-S April 30, 2015 TORRANCE, Calif. (April 30, 2015) – Scion's FR-S performance sports coupe is getting its style on for the 2016 model year. With interior improvements, two new colors, a new standard audio system and a rear-view back up camera, the next FR-S also sports a new price. The Manufacturer's Suggested Retail Price (MSRP) of the six-speed manual transmission FR-S is $25,305 while the six-speed sequential automatic transmission with paddle shifters and Dynamic Rev Management technology is $26,405. This price excludes the destination, processing and handling (DPH) fee of $770. The 2016 FR-S has a new premium feel with bright silver interior accents on the steering wheel bezel, shift bezel, door grip, and along the sides of the center console. Also inside the FR-S is a new standard audio system with a large 7-inch touch-screen display and voice recognition technology. For added safety, comfort and convenience, a rear-view backup camera has been integrated into the FR-S, as well. Adding to the new look, two new colors will be available with a new red called Ablaze and a new blue called Oceanic. The 2016 FR-S will be available in dealerships beginning in June.