2006 Scion Xb on 2040-cars

Auto blog

Scion styles up the FR-S with 'Release Series 2.0'

Scion's long-running Release Series of special edition vehicles has just added its second FR-S, with the new Release Series 2.0. While the first special edition FR-S, which debuted at the 2014 New York Auto Show, placed a serious emphasis on sportiness, the second is a more balanced, perhaps more mature special edition. Release Series 1.0 had loud yellow paint, a lowered ride height, and chunky 18-inch TRD wheels on low-profile tires. The new RS 2.0 changes things up: The ride height appears unchanged. In fact, there doesn't appear to be any suspension upgrade in play, period. And while the wheels are still painted black, these 17s ride on slightly more reasonable 45-series rubber, rather than the 40-series tires used on the 2014 model. There's still an upgraded body kit, but combined with the Lunar Storm White hue, it's a lot more subtle than last year's aggressive setup and Yuzu Yellow paint. Where Scion didn't do much to the FR-S's interior for the 2014 special edition, the RS 2.0 gets luxed up with heated, two-tone Alcantara/leather seats. The black-and-camel color scheme works well here, appearing not just on the seats but around the steering wheel, doors, and dash. All 1,000 special editions will come with HID headlights, LED running lights, push-button start, and dual-zone climate control. Prices for the six-speed manual model start at $30,305, while the automatic adds $1,100, just like it does on the standard FR-S. Read on for the official press release from Toyota. SCION PAIRS SPORTS AND STYLE FOR 2016 FR-S RELEASE SERIES 2.0 TORRANCE, Calif., (Oct. 29, 2015) – Drivers of the 2016 Scion FR-S Release Series 2.0 will look better than ever in the most stylish version of the sports car ever offered. The new FR-S Release Series 2.0 comes with luxurious appointments and premium features, and with just 1,000 vehicles available, it's the most elusive and exclusive Scion Release Series yet. The interior creates the lap of luxury with heated seats in black Alcantara and leather with camel-colored accents. The same black and camel theme continues to the leather-trimmed steering wheel while the shift knob and parking brake lever are covered in black leather. Camel trim also appears on the door armrest and the upper door trim while the center armrest and knee pads are black. Camel accent stitching is prominent throughout the interior and embroidered on the dash insert is the release series badge, sequentially numbered from 1 to 1000.

Toyota CEO Lentz still envisions Scion as a small premium brand

Ward's Auto has published a piece on Scion that further confirms that we really have no idea what to expect from the brand. In speaking with Toyota USA CEO Jim Lentz about what was once firmly intended to be a hip, experimental youth brand, Lentz said, "I still personally believe small-premium is the direction we should be going." We'll walk right on by Lentz's use of the word "still" and focus on "small-premium" with the question: How? As much as we dig the FR-S, nothing in the brand's lineup can get within a whiff of the word "premium." It's even further away from being able to sniff the lifestyle-powered exhaust of a Mini or Fiat 500, and the production version of the forthcoming IM Concept (inset) will only draw it closer to its plain vanilla parent. Of course, Scion could head the premium way, but the amount of time and money needed to make it work would seem to go against everything the brand currently stands for. The murk stays just as murky when Lentz's words are placed next to those of Scion brand VP Doug Murtha, who spoke to Ward's at a different time. Murtha's response to the "small-premium" note was, "He may be having discussions at levels I'm not," and that such intent is "probably a longer-term proposition than we're looking at right now," with planning under way out to 2025. We're already being prepared for the iM to come in under $20,000, which will ensure the "attainability factor" of the "younger audience" that Murtha still views as Scion's base. And at the moment, Murtha is probably focused on adding desirability to the current lineup, halting the 14-percent year-over-year sales slide to a point that's just over half the annual volume necessary for profitability, and making sure he and his dealers have the support necessary to make the required splash with new product. Aside from all that, what might we expect? We know there'll be another product shown along with the production IM at the 2015 New York Auto Show, and Murtha isn't against a small crossover if they can come up with "something appropriately Scion-esque." So... there's that.

2014 Scion FR-S gets price increase, knee cushions [w/video]

There's not a lot of breathing room between the Scion FR-S and the Subaru BRZ - the two rear-drive coupes are about as close to badge-engineered as the auto industry gets in this day and age. In this case, that's not a terrible thing, though, since they're both so engaging to drive, but it does make for interesting comparisons when it comes to pricing and model year updates.
Late last month, Subaru announced pricing for its 2014 BRZ, which didn't get much more than the inclusion of Aha internet radio compatibility and a $25,595 starting price - just $100 more than the 2013 model's MSRP. A modest $25 increase in destination charges ($795) means that it starts at $26,390. For its part, Scion will ask $24,600 for a base 2014 FRS, plus $755 for delivery, for a total of $25,355. That means the Subaru is more still expensive, but it has more available equipment as well.
The 2014 Scion FR-S isn't getting many tweaks, but a couple of small changes - knee pads on both the transmission tunnel and the door panels around the speaker grilles and a new standard 6.1-inch touchscreen audio system - are appreciated. (Note: 2013 model shown above).